How to get the media to cover your stories

How to get the media to cover your stories

Just wrapped up on my latest media interview with The Star newspaper and wanted to share a few thoughts on content coverage. 

Media coverage is one of the key platforms I use to advocate sustainability to the mass audience who are seeking localised examples of what makes a sustainable business. My 'Green Hammer' initiative (a term inspired by a New Straits Times article that featured our journey around 4-5 years ago), works as our outreach programme to raise public awareness about green products and manufacturing. 

Having built our sustainable brands for about 7 years, I've been fortunate to be featured in various online & offline publications to talk about what I do, and working with the press has allowed me to build authority in this specialised field as well as generate reach among potential customers and collaborators. 

I'd like to share 3 main points that have allowed me to catch the interest of both traditional and digital media platforms:

  1. Be active - We are active on social media. We use Facebook, Instagram, Linkedin and most recently TikTok to engage with our followers and share our latest progress. The key points here are consistency and authenticity. The internet is the new-age database archive so make sure you are visible online when potential journalists are scouting for their next feature. 
  2. Be unique - I'm pretty certain that I've received the coverage that I have by doing something that is still quite rare in my industry. Find your niche, tap into less known territories that have the potential to be something big, give it your all and don't stop the momentum. 
  3. Be patient - Building our media portfolio didn't happen overnight. It's a matter of building your brand image, identifying your USPs, and doing your efforts to market your brand. So create your momentum, build your networks, and word will get out there that you have something interesting to share. 
Elsie Yan Zhou Ong

Consultant and Storyteller | Strategy and Ops Transformation

4 年

Thank you for sharing these simple yet really practical tips! The more we talk about these simple no money needed marketing strategies, the more people get convinced pn how effective it is!

Sharil Fariz Mohammad Ismail

Passionate about Sports and Marketing

4 年

Awesome tips! Thank you

Liez Pucher

Financial Empowerment Mentor. Learn to heal financially, do due dilligence , earn passive income to road to Financial Freedom.

4 年

Thank you for your awesome tips...want to follow your tik toklah..my 7 yrs old daughter loves tik tok..

Iman Nazri

UI/UX Designer ? Designing Blockchain Explorers

4 年

Thanks for sharing Harith????

Melissa Chan

Turning Entrepreneurs into Industry Icons with top-tier media exposure | PR | Writer | Coffee addict & Historical bookworm

4 年

Well said, Harith. Especially the uniqueness. We need to know what's our Unique Value Proposition. This way, our messages can be crafted towards thats angle. Great article!!

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