How to get Maximum Engagements utilizing Keywords Enriched Content
Keyword optimization is selecting the best possible keywords and using them most effectively. Optimizing your keywords in your product listings is one of the most effective things you can do to turn a visitor in your Amazon store into a potential client.
Importance of Keyword Optimization
Keyword optimization helps in improving your:
It makes your listings more visible to customers on Amazon.
The better your optimization is, the better chance you have to make your listings at the top of the results for customer searches, and the more customers view your listings, the more sales you will generate.
Research has shown that less than half of Amazon shoppers go towards the second page of results. Getting your results on the first page is crucial for seeing your listings and making sales.
Moving on, it is up to Amazon which ads to display and how relevant they are to the customer search. If your keywords are better optimized, you have a high chance Amazon shows your pay-per-click ad campaigns. To achieve this, you need to understand Amazon's ranking algorithm.
How does Amazon's Ranking Algorithm work?
A9 is Amazon's ranking algorithm. It works similarly to Google's ranking algorithm and is used to decide how the products are to be ranked in search results; however, it focuses specifically on eCommerce. The goal of Amazon's algorithm is to provide customers with the best and most relevant results for their Amazon searches. The A9 algorithm is what determines the sequence of the search results, and keyword optimization is one of the best ways to improve your chances of your listings being ranked highly by Amazon's algorithm.
According to Amazon, the following factors are rated most highly when it comes to their internal search:
"Effective keyword research requires the perfect blend of:
Understanding your audience's needs, interests, and wants
Mapping your keyword goals
Figuring out the intent behind each keyword
Comprehending the subtle differences behind how each keyword research tool works."
Content Hacker
How to optimize keywords effectively?
Keyword optimization is a multi-step process best understood when broken down into smaller chunks. Start by determining which keywords to use.
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Use Keyword Tools:?The first step to take is to use a keyword tool. Google Keyword Planner is one of the most popular Google AdWords tools for choosing Amazon keywords. It is designed user-friendly to help you research Google search volume for almost any product or keyword phrase. However, because the tool focuses on Google search results instead of Amazon search results, some effort will be needed to determine which keywords are best suitable for eCommerce results.?
You can ease up this process by using Amazon-specific keyword optimization tools, such as Amazon Keyword Tool from Viral Launch. It comes with a helpful tutorial guide to help you optimize your listings by using the data from the tool. If you are selling more than one product on your Amazon store, you should optimize the listings of the essential products to your business.
Trim down your list:
Once you research the best keywords for your listings, trim down your list into the most relevant and highest-ranking keywords.?
Several measures can be taken to determine which keywords are best suitable for your product, such as how often that keyword is searched, how relevant the keyword is to the product you are selling, and how many of your competitors are using that keyword.
If you need help regarding how your keywords rank in various categories, we at?www.emarspro.com?can help. Feel free to schedule a call with us:?https://calendly.com/emarspro/30min
Strategically placing your keywords:
The Amazon search algorithm highlights some parts of your listing more than others. For keyword optimization, place keywords in these high ranking areas:
Among these, the Listing title is the most important one to utilize keywords in.?
Try to use the relevant keyword in the first five words of your titles to boost your ranking with outside search engines. The Amazon algorithm parses headers from left to the right, so place the rest of your keywords in the title in order of importance. Try to use the best suitable keywords for your product in the title and description on your listings, but avoid using irrelevant keywords in your listing and making your title-challenging to read towards customers. Attracting customers to your listing won't be very valuable if they don't buy anything because of an irrelevant listing title.
Optimizing backend keywords:
Amazon provides its sellers with 250 bytes of space for including backend keywords that are not in the bullet points or title of the listing. Customers cannot see these keywords, so it makes it an excellent place to include keywords that do not make sense in your listing and use this space to include the keywords.?
It is easy to come up with various things that a seller can do to improve keyword optimization in their product listings; however, it can be pretty tricky to implement and utilize all of these ideas.?
Our team of experts here at eMarspro can help you understand how to mine and correlate the data that Amazon provides about your account and utilize that data to formulate a compact, concise, and time-oriented plan of action and grab full room of opportunities available.?
We can also help you build pages that will attract potential customers through responsible optimization practices and convert those customers into sales.?
Let us guide you on how to utilize keywords in your titles and descriptions and create high-quality images for your listings in a way that will boost your sales. Whether you are new to eCommerce or you've been selling online for a while, we are here to help you generate more sales for your online business store.
"Keyword research is the process of finding and analyzing actual search terms that people enter into search engines."