How To Get Local SEO Clients In 2022

How To Acquire Clients For Local SEO

We all know that when you first start out it can be quite challenging to get a new client. Who would work with you if you can’t show some proof of work, reviews or social proof??

In this blog article I’m going to show you?My Top 8 Methods To Get Local SEO Clients?in 2022. They’re field-tested, bullet-proof, and easy-to-implement.?

What are you waiting for, time is money! You better inhale this piece of content and get started!?

8 Surefire Methods To Get Local SEO Clients (Right Away)

1. Freelancing Platforms Strategy

For this strategy example, I’m going to use Upwork, but you can use any other freelancing platform as well. Upwork is a freelancing platform where you can offer your local SEO services to potential clients. When you create a new profile on Upwork, make sure you fill it with relevant information. Your goal should be to persuade prospects and?attract the ideal local SEO client.

How To Get Local SEO Clients On Upwork

First of all, optimize your profile. That includes uploading a professional profile picture, create a well-written bio and select your skills. Try to be as niche as possible, meaning focus on a hyper-targeted market instead of a broader, big market. In our example,?you want to target clients for local SEO, not website coding, not ecommerce SEO, not web design. If you target everyone in digital marketing, chances are you’re going to target no one.

As you haven’t gotten any work yet it’s unlikely someone would choose you for their next task. That leads us to step 2 – which is to?enable notifications for work?you’d like to take on. Here’s the clue: most clients send out their job offers and get dozens of applications from potential workers. The Upwork system allows someone who sends out a job offer to see 10 applications per page, categorized by date. So the faster an application is sent to the client the more likely it is to be seen by the client because it will land on page 1, not 2-10 right at the beginning. Even though the listings are sorted for “Best Match” by default it’s not unusual a fast application from someone that optimized their profile will be seen by the system as a great match.

Fast lane: Pay for a listing boost to make it instantly visible.

Your job now is to make your application letter visible. No one who sends out a job offer checks out applications on page 3+. If your application makes it to page 1, your chances of getting the job increase tremendously.

The third step is to?customize your application letter. Most people make the mistake of standardizing their texts. They don’t refer to what the actual job is about. When I’m looking for someone who can take on a job, I want someone who really wants to work on MY project and not on any project. So make sure you’re reading the job offer and then?reply in a personalized way, addressing the job offer’s problems and facts.

If you’re following this guide it’s very likely that you’ll get to work on your first project very soon.

2. Facebook Groups Strategy

This is?my favorite strategy to acquire clients for local SEO. It’s because I used the exact same technique when I started doing local SEO more professionally. Here’s the greatest of all techniques. (at least I think so ?? )

Before you start, be sure to?optimize your private profile on Facebook. Make it crystal clear that what you’re doing is understood by the people visiting your profile. Create a great banner, upload a professional profile picture where people can see your face. Add your real name to the profile and try not to be misleading.

How To Acquire Local SEO Clients On Facebook

To prepare the actual strategy it would be good to fill your feed with relevant content. Upload a few relevant local SEO related posts that show your local SEO expertise.

The first step is to join a few (3-5)?relevant local SEO groups?with your personal profile. Most groups won’t let you join with a business profile.

After you’ve joined a few groups, turn on group notifications so that every time someone creates a new post, you’re the first to see it. Most people in these groups have questions about local SEO-related topics. Whenever someone asks a question, you’re supposed to?be the first to answer it. Try to answer it in a very detailed way so you get a maximum of attention from other group members.

Here’s an example comment I wrote a couple of years ago:

Sometimes you may not know the answer. Especially when you’re just starting out you may not have the knowledge and experience to provide an accurate answer. In this case, go to Google and search for the answer. Do your own research, form the answer into your own words and write a comment in response to the post with the question. This tactic sounds ridiculous at first, but will?make you an expert in lightspeed. Maybe not lightspeed but definitely sound speed ???

When you can explain a problem to someone else with your own words, you’ll learn much faster than having someone else doing the research for you. It’s important for you to reflect on the content you provide. If you don’t understand a specific concept, don’t post about it. Try to?understand the problems you’re trying to solve?first before you help others to solve theirs.

Consistency Is King

One answer might not get you a client right away but if you do this for several hours a day, every day for a few weeks, you’ll see your inbox flooding including valuable work requests. I had been doing this for 14 hours a day, got my first client after day 9, closed the deal on day 11. It’s no joke. People will see your valuable comments everywhere and so start to trust you. Your comments and answers don’t have to be 100% accurate. It’s ok to make mistakes. The consistency will eventually bring you success. Start now by joining?the biggest local SEO Facebook group.

This tactic works on almost all social platforms such as: Quora, Reddit, online forums and the like.

3. Social Media Strategy

This is one of the most reliable methods to get local SEO clients. It will take time and effort to be successful, but at the end you’ll?get clients on autopilot?without ever having to worry about new clients again.

Here’s what you need to do to get started: pick one social media channel, optimize your profile, start posting regularly, engage with other people’s content, don’t make excuses and be consistent with it.

How To Get Clients For Local SEO From Social Media

What I did to get clients for local SEO when I started out was, I created my own private Facebook group. You can use LinkedIn or Youtube as well. In order to get people to join my group, I needed to attract them somehow. Please read the chapter?Facebook Groups Strategy?to understand what this is about. So I joined other Facebook groups and did the?commenting strategy. Whenever someone read my comment they would often check out my profile on Facebook. On my profile I had a banner saying “join my private Facebook group for more local SEO secrets”, or something along those lines.?

The more you post in other groups, the more members you will attract for your own. Please don’t make the mistake and post your group link in those groups – that will get you banned right away. I even got banned for providing too much value, so don’t even think about promoting your group! It works anyway.

Example post in?my Facebook group:

In addition to the member acquiring, tactic you need to provide the members in your group with great content. What’s the point in joining a group if there’s no content and nothing in it for the members? My advice is to?post to your group every day. Develop a habit. This social channel is your new business, treat it as such. Don’t skip a single day and post consistently for the next months/years. Social media works best if you?keep your members engaged.?

It’s easy to start a new channel – you’re mostly motivated at the beginning, so it feels nice. What’s hard is to keep the consistency high. That’s where most people fail. That’s why my group is highly engaged as it got more than 50k members, which is more than the majority of general SEO groups have.

After a few months of acquiring new members and posting every day you’ll?see a dramatic increase in leads?coming in. All you need to do is improve your content – do it every day.

If you want to read the whole article, check it out here:

8 Bullet Proof Tactics To Get Local SEO Clients