How to Get on Local News in 2024
Have you ever turned on your local news and seen a small business featured, wondering how they got there? Maybe it's a new cafe in town getting rave reviews or a local bookstore hosting community events.
You're left thinking, "My business is just as interesting. How can I get that kind of attention?" You're not alone. Many small business owners crave local news coverage but aren't sure where to start.
This guide is your roadmap to making headlines in your community.
Key Takeaways:
Crafting Your Story
The first step is to create a story about your business that's too good to ignore. Think about what makes your business unique. Do you have a unique origin story, or are you contributing to the community in a meaningful way? Journalists love stories that connect on a personal level with their audience.
When you've pinpointed your angle, it's time to refine your message. Keep it simple but impactful. Your story should answer why your business matters to the local community and why now is the right time to feature it.
Building Relationships
Media professionals are bombarded with pitches daily. Standing out means building relationships, not just sending cold emails. Start by identifying local journalists and outlets that cover businesses like yours. Follow them on social media, engage with their content, and attend events where they might be present. Genuine interaction can turn into valuable media connections.
When you're ready to pitch, personalize your message. Show that you've done your homework by referencing their past work and explaining why your business fits their beat. A tailored approach shows respect for their work and increases your chances of getting noticed.
Hire PR Experts
For those looking for an easier route to local news coverage, Maximatic Media stands out. We specialize in securing high-quality, localized PR placements. If we fail to get you published on your chosen outlet, we offer a full money-back guarantee. Plus, we have connections to publications in almost every large and mid-size city across the US.
With a far higher success rate than going it alone, we provide metrics alongside our reports, showing the tangible impact of our work. Check out our PR services for localized, small businesses.
Social Media as a Magnet
In today's digital age, a vibrant social media presence can attract local journalists to your business. Share stories, behind-the-scenes content, and community involvement on platforms where local journalists are active.
Tag them in posts related to your business that might pique their interest. A visually appealing Instagram post or an engaging tweet can be your ticket to a news feature.
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Hosting Community Events
Events are a magnet for local news, especially if they benefit the community or have a unique twist. Whether it's a charity fundraiser, a workshop, or a grand opening, make sure your event has a clear purpose and offers a great photo op for the media.
Send out a press release ahead of time and follow up with personal invitations to media contacts you've built relationships with.
Leveraging Press Releases
Press releases are a traditional but effective way to get your news in front of journalists. Distribution services can amplify your reach, especially when targeted to local media outlets.
Include all the key details: who, what, when, where, and why, along with high-quality photos or videos. Remember, a well-crafted press release can make your story hard to ignore.
Utilizing News Aggregators and Community Calendars
One often overlooked strategy is to submit your news or event to online news aggregators and community calendars. Local news outlets frequently scour these platforms for interesting local happenings to feature.
By ensuring your event or news is listed, you increase your visibility not only to the community but also to local journalists looking for a story. Make your submission detailed and engaging, and always include contact information so journalists can easily reach out for more information.
Creating a Media Kit
A well-prepared media kit can set you apart when reaching out to the press. This kit should include a concise bio of your business, high-resolution images, press releases, and any previous media coverage.
Having this ready to send at a moment's notice makes it easier for journalists to gather the information they need to cover your story. It also presents your business in a professional light, showing you're serious about media engagement.
Offering Expertise on Current Events
Position yourself or your business as an expert on topics related to your industry. When relevant news breaks, reach out to local media outlets with a short pitch offering expert commentary.
This approach not only provides journalists with valuable insights for their stories but also establishes you as a go-to source for future stories. Keep your pitches timely and make sure the topics are directly related to your expertise to maintain credibility.
Engaging with Local Influencers and Bloggers
Collaborating with local influencers and bloggers can significantly boost your visibility in the community. Identify influencers who share your target audience and explore partnership opportunities, such as sponsored content or joint events.
These collaborations can result in coverage from a variety of angles, reaching audiences that traditional media might not. Plus, content created by influencers tends to be more personal and relatable, which can help humanize your brand and attract media attention.
Wrap-up
Getting your business featured on local news isn't just about luck. It's about presenting your story in a way that resonates, building relationships with those who can tell it, and leveraging the right tools and partnerships. With persistence, a clear strategy, and maybe a little help from experts like Maximatic Media, your business can be the next local sensation.