How To Get A Great Testimonial or Review
Reviews and testimonials are essential elements for us to build trust and credibility. But you don’t want just any review. How can you ensure your reviews make the most impact and encourage people to reach out to you? I’ve got a framework I’m going to share with you today.
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How To Get A Great Testimonial or Review
Reviews and testimonials are essential elements for us to build trust and credibility with our audience. But we don't want just any review. So how can you ensure the reviews that you get make the most impact and encourage people to reach out to you? I have a simple three part framework I'm going to share with you right now.
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Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe marketing shouldn't be difficult. All you need is the right plan. Thank you so much for taking the time to tune in.
Look, we have all seen reviews like, oh, Rialto Marketing was great. I'd highly recommend them. Do you really give much credibility or thought to those types of reviews? No, because there's no substance. It doesn't tell people anything about what it was like to work with you, how you solved the challenges they had and what it was like after. We need reviews that are extremely compelling, that encourage people to reach out to us over our competitors.
So here is a simple framework. Just remember, we don't want these bland, generic reviews. Oh, they were awesome. These things don't work. So what we need to do is guide our customers, our clients, how to leave the best reviews, the most impactful reviews possible. And you can do this by sharing this framework with them.
First thing is think about before. What was the specific problem that they had before they started working with you? What was the need that they had? The problem or the need that they had? The problem and the need are the hook to bring people in. So if they're reading your reviews and they have that exact same problem, what's going to happen? It's going to encourage them to continue to delve deeper, to look more and actually reach out to you. So the first thing we want people to talk about in our reviews or testimonials is what their life was like before. What was the problem or the need that they had?
The second thing we want them to talk about is during. What was it like working with you? What was the specific solution that you helped them with to solve that problem or that need that they had? We want them to touch on that.
And then the third thing that we want to talk about is after. What was it like after they worked with you? What were the benefits or the results that they experienced as a result of working with you? What we're doing here is painting the picture of what life is like after people work with you. We want potential prospects to see that, not in your words, but in the words of your past customers and clients. That's what we want to have happen.
So if you can get your clients, customers to leave reviews that talk about before, during and after, in other words, they talk about the problem they had, the solution that you offered them and the results and the benefits that they are now experiencing because of working with you, that is an amazing review or testimonial. Most people do not take the time to do this but this doesn't have to be difficult. It's a simple three step framework as you see. I want you to talk about before, during and after. You want to make it really easy. Give people a template where they can fill in the blanks and if you're afraid your reviews are all going to look the same, well then use multiple templates. Use five six different templates and then when you're requesting reviews which you should be that's a whole another subject here of how do you actually get reviews consistently but in your review gathering system put out multiple templates that help make it as easy as possible for people to talk about what it was like before, during and after.
I would rather have fewer reviews that use this framework than more that just don't say a damn thing about why somebody should really be working with you. So when requesting reviews, remember talk about before, during and after. Make it as easy as possible for your customers to leave reviews that use those three elements and you will have absolutely amazing reviews that encourage people to work with you over your competitors.
I hope you found this helpful. If you are struggling with your marketing in some way, shape or form, maybe you're not sure what the next right step should be to get where you want to go, maybe you don't have somebody that's driving your marketing, taking ownership of your marketing and executing on it to make sure that you get results, we can help head on over to our website rialtomarketing.com. That's R-I-A-L-T-O marketing.com. Click on the get a free consultation button I would be happy to chat with you and you will guarantee that you will walk away from our call our conversation having some clarity on what your next step should be to help you get where you want to go. Till next time take care.
About the Host?Tim Fitzpatrick
Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we see many businesses battling information overload with marketing. As a result, they aren't sure what their next marketing steps should be to get where they want to go. We help B2B service-based businesses create, implement, and manage a marketing plan to communicate the right message to the right people so they build results that last. Marketing shouldn't be difficult. All you need is the RIGHT plan.