How to get in Google's AI Overview

How to get in Google's AI Overview

“Let me explain. No, there is too much. Let me sum up.”

- Inigo Montoya, The Princess Bride

If Google had a catchphrase in the age of AI, this quote from The Princess Bride would be it.

Google's new AI Overview is basically like the search engine giant throwing up its hands and saying, "No, there are too many links. Let me sum up."

Google's AI summary is getting so good that fewer and fewer visitors are clicking on the links below. For marketers, this is an existential crisis, because how are we going to get people to visit our website?

So the SEO game has changed. It’s no longer just about ranking on page one — it’s about being the trusted source in Google’s AI Overview.

At Media Shower, our clients have literally thousands of pages ranking as the "Featured Source" on Google's AI overview. And in today's guide (and video tutorial), we'll show you how we do it.

The basics are easy to understand (but hard to do):

  • Write in natural language, using the same questions your audience is asking.
  • Answer those questions clearly, concisely, and helpfully.
  • Use tables, rankings, and multimedia to build authority and make content scannable.
  • Keep content fresh by updating and republishing on the regular.

And here’s the best part: with Media Shower’s AI tools, finding those questions and structuring your content for Google's AI Overviews is faster and easier than ever. (Watch the video.)

Inconceivable? Maybe to everyone else. But with Media Shower, you can turn your SEO challenges into a fairy-tale ending.


How To Optimize SEO for Google's AI Overviews

More and more Google searches now end without a single click. Users get what they need from the AI-generated overview at the top of the page—with no scrolling.?

That means SEO isn’t just about page-one rankings anymore. You need to be the trusted source that powers Google’s AI overview.?

In this post, we’ll show you how to optimize your content to grab that top spot—by answering real questions, structuring your content well, and making your site too helpful for Google to ignore.

Watch the video and read the article →


The Man Your Brand Could Campaign Like: Old Spice's Viral Powerhouse

Back in 2010, Old Spice was the definition of uncool—until Isaiah Mustafa stepped out of the shower and into marketing history. “The Man Your Man Could Smell Like” was funny, strange, and incredibly smart.?

The ad racked up 40 million views in one week, doubled body wash sales, and turned a forgotten brand into a meme machine.

But the campaign didn’t stop there. Old Spice’s real-time video replies to fan comments added 80 million more views and turned a Super Bowl spot into a social media masterclass.

Smell that? It’s the sweet smell of insane success. Here's how they did it.

Read the blog and watch the video→


How Disney's "Snow White" Lost the Magic — And What Marketers Can Learn

Disney’s new “Snow White” remake had the right ingredients for a win: a beloved brand, a bold update, and a modern message. But somewhere along the line, Disney’s marketing lost the magic.

Instead of celebrating what fans loved, the “Snow White” marketing campaign focused on what was removed—leaving audiences feeling left out rather than invited back. The lesson for marketers? When you evolve your brand, honor your roots. Change the packaging, not the heart.?

Read our case study on the marketing missteps of “Snow White,” and learn how to evolve your brand without breaking the spell.

Read our spellbinding case study →


Courtesy alternative-care6923


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