How To Get A Good Business Name
Jason Miller
Helping Small Business Owners Pull Their Head Out of Their Ass | Keeping It Real | $300M In Business Systems/Strategy | Want To Duplicate Ours? | Chairman @ Strategic Advisor Board? | Grab My Free Book??
A good business name is essential for attracting and retaining customers, generating leads, and building a positive brand. A poor or nonexistent business name can lead to lost sales, wasted marketing dollars, and negative customer reviews. So how do you choose the right one?
There are a few things to keep in mind when choosing a business name:
- Think about what your company does. What is its mission? Who are its target markets? What makes it unique compared to other businesses in the same category? Those factors will help you come up with names that accurately reflect your company's identity and focus.
- Consider plenty of names. If your chosen business name has any spelling errors (or even just incorrect letter combinations), potential customers may not bother trying it out. That could mean missed opportunities for growth or increased competition down the road. It's important to make sure your chosen moniker looks professional and easy to remember!
- Make sure the name is available. Once you've selected a suitable name, be prepared to defend it against others that may want the right to use it (whether legally or illegally). Try using online tools like Google AdWords Keyword Planner to see if anyone is already advertising under that specific title. And don't forget trademark search engines like TMDB - they can help identify any legal issues before they become big problems!
What are the factors to consider when choosing a business name?
Choosing a business name is an important step in starting or growing your own business. It can help you to market your company more effectively, and it can also serve as the foundation for legally protecting your property rights. There are many factors to consider when choosing a business name, including the following:
- The name must be unique and easy to remember.
- The name should be free of trademark violations.
- The name should not conflict with any other businesses or trademarks.
- The name should preferably include something related to the company's industry or service offering.
Tips for coming up with a good business name
Coming up with a good business name can be tricky, but there are some tips that can help.
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- Consider the market you're targeting. What type of businesses or products does your chosen name represent? Does it sound generic enough to fit many different businesses, or is it specific to one niche?
- Think about what words and phrases people might use when searching for your product or service online. Are any of those words catchy and memorable? If so, consider using them as part of your business name.
- Try to come up with something that's unique but also sounds professional and trustworthy. Your customers will appreciate both factors!
How to register a business name
To register a business name, you will need to submit an application form and pay fees. The cost of the application process varies depending on the type of business you are registering - Sole Proprietorship, Partnership, Corporation - but all applications require payment in advance. Once your application is processed and accepted by the government agency responsible for Business Name Registration, you will be issued a registration certificate containing your registered business name.
The importance of trademarking your business name
Trademarking your business name is an important step in protecting your intellectual property. Not only does it protect the name you've chosen, but it can also help you defend against potential copyright infringement issues. By registering your business name with the US Patent and Trademark Office (USPTO), you're officially stating that this particular name is yours and no one else's.
There are a few different reasons why trademarking your business name might be beneficial to you:
- It can deter competitors from using similar names. If they know that their competition has registered a trademark for their business name, they may be less likely to try to use that same name without permission.
- It can shield you from allegations of defamation or libel lawsuits. If someone makes untrue accusations about your company in public media or on social networks, filing a lawsuit against them may be difficult if they have already registered the mark corresponding to that accusation.
- You may gain exclusive rights to market products or services under certain terms (such as requiring customer satisfaction rates above specific levels). This type of protection isn't always available through government laws alone, so securing trademarks ensures that you'll have some extra leverage when negotiating contracts related to those products or services.
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