How to get from point [A] a viable proposition to point [B] a thriving business entity.

With your resolve and my tenacity, we will get to point [B] and beyond. ?

A bitter-sweet observation, about reoccurring change.?? The future is unstable and unpredictable. The presence is short and inevitably obsolete. ?Change causes shifts in the socio-economic equilibrium which invertedly creates new unmet needs. These are opportunities to develop relevant and applicable innovations. In every situation, in every commercial sector, there are untapped opportunities.? Thinking innovatively triggers a slew of ancillary thinking. Innovations come in various forms. As the search for ideas becomes addictive, more variations emerge that enable the entity to provide further alternatives. ?? Avoiding premature marketing. We shall resist the temptation, even if the initial indications are promising. Countermeasures aimed at competing in a saturated market may dilute your product distinctiveness and cause setbacks. Long before we get into (MC) Marginal Cost considerations, which are an important factor in economic theory, we will engage in identifying unmet needs that can be fulfilled with the abilities and capabilities of your organization. Opportunities to fulfill peoples’ unmet needs are the best way forward, and this is how it’s done.? ???

·????? Arriving at a clear definition of the venture's purpose.

·????? Drafting scenarios that would lead to a positioning in line with the cause.

·????? Identifying unmet needs that match your entity’s capabilities and abilities.

·????? Testing the emerging ideas, in a simulated environment.

·????? Formulating a sustainable proposition.

Putting it bluntly, keeping up with change cannot be achieved without taking the steps that preempt imminent unmet needs. Significant progress can be achieved with relevant and applicable differentiations. This search and discovery program can take place, alongside the current “business as usual” process.???????????? This program is based on a record of actual cases in the following categories; Real-estate, Pharm. Products, agriculture, Startup Fashion, Airlines, FMCG segment, and Health / beauty segment

With appreciation for the managers' efforts that brought previous product ideas generated by G&A, to fruition. ?

Best regards, Alex.