How to get followers on Instagram for free - part 2

We have a few tips to help you get more followers organically. Using the right hashtags is one way to grow your following, and another way is through the promotion of your account in other mediums, via your other social networks or in an online newsletter.

Promote your Instagram profile on your other social media networks.

If you have profiles on other channels you should be using those channels to drive traffic to your Instagram page. Ideally, you would like your followers to follow all of your accounts because the way they interact with your posts differs on each social media platform. It creates multiple touchpoints for your brand with the same follower.

Promote your Instagram profile in other communications.

Driving traffic to your Instagram profile doesn't have to be done from another social media platform. Make sure you have links to your Instagram page on your website, in your electronic signatures, and in any correspondence you share with people. Many businesses do not capitalize on the connections they already have. Turn that email database into an audience for online newsletters.

Instagram nametags.

Instagram nametags are digital signatures of the Instagram profiles, which you can scan to and get linked directly to the Instagram users' profile. It is a relatively new feature that helps you gain more followers and reach potential customers. The benefit of nametags is that it makes it possible for your business to be found beyond the Instagram app and to make it easier for people to find you.

Hashtag magic.

Adding hashtags to your feed posts and stories will make it possible for interested people to find your content. A great way to start using hashtags in your social media arsenal is by doing your research. Monitor what kind of content is posted in that stream to make sure it is relevant to your business and industry. Create your own hashtag your followers can use to share photos linked to your brand.

Feature accounts.

When standard Instagram accounts share and repost other users' content from a hashtag or tagging, they become feature accounts. Getting your content shared by a feature account is a big deal. These accounts are often quite large which means that you will be getting a lot of free exposure. To find feature accounts you should do some serious hashtag research.

How many ways are there to grow your Instagram following without spending a cent on advertising or influencer collaborations?