HOW TO GET TO THE FIRST PAGE ON GOOGLE

Getting on the first page of google is the utmost ambition of websites on the internet.

Asides from the fact that online searchers rarely go to the 2nd, 3rd, 4th or 5th page of google to find information. 

The benefits of ranking on Google's first page is enticing for every business with an online presence.

 1- Better click-through rates - It means more people will click on your website result as it appears top on the first page

2 - Your business gets immediate exposure

3 - You get more website traffic

4 - It improves your business visibility. People can see you and this means better brand awareness.

5 - More leads

6 - Increased engagements

7 - It increases your industry authority

8 - It earns you more trust and credibility as a business

9 - It helps you build your audience

Now Google has been so kind to give us a free ticket to get on the first page, but few businesses are using it. 

Your business can get on the first page with any of the following media:

• Blog posts & Web pages
• Google My Business Account
• Snippets in the (people also ask) box
• Landing pages (for paid ads, they are not free)

Here is how you can get your business to rank on google first page

1 - Know the keyword sets that you want to rank for. these are the keywords that your ideal customers are typing in google search box to solve a problem or find an information.

2- Let Google know the keywords you have chosen by adding it to your meta title, meta description, url and image alt tags. 

3- Write for human beings by providing informative, helpful, easy to read and trustworthy content that your target audience will need and end up coming back to.

4 - Emphasize your location on your website contact us page, blog post and services pages. that way people looking for your services within your locality can find you easily.

5- Optimize for mobile- you will definitely not find a website at the top of google search result that isn't responsive. Google favours mobile friendly websites because consumers use phones and tablets more than laptops and computers. 

6- Focus on user experience. Is your website user friendly, is it attractive, can it keep your audience engaged, answer all their important questions? Is the navigation fluid? These are the things that will keep visitors coming back for more.

7 - Create and optimize your google my business listing. Make all the information consistent such as your company name, email, description and keywords.

8 - Get reviews from your employees, visitors, clients, partners and anybody willing to say a good thing about you.

9 - Upload photos to your listing, photos you share on social media, featuring your products and services, images of your staff and your office space.

10 - List your business on other directories like Yelp to build trust with google. Links from other credible directories send signals to google that your site can be trusted.

Follow these tips to increase your brand's visibility online. It takes work and time, but its rewards are totally worth it.

If you would like to improve your business presence online and rank top on Google, reach out to me and I'll be glad to help you out.