How to Get the Edge Over Everyone Else In Your Industry or Niche
Heather Lisle
?? Communications Expert / ?? Keynote Speaker / ?? Trainer / ?? 20+ yrs Comm/Mktg/PR Leader ?? Leverage communication styles to close bigger deals, win new business, and strengthen team dynamics.
https://www.heatherlisle.com
FACTS: People buy from people - not businesses.?
?You’ve likely heard that phrase at some point in time but aren’t sure how to connect the dots. You may be telling yourself, “Of course, people buy from people…but, aren’t they really buying from a business?”
Technically, yes.
And…they buy because the person they’re buying from is someone they’ve grown to know, like and trust.
Did you know…
?74% of all Americans say they are more likely to trust someone who has an established personal brand.
63% of Americans are more likely to buy from you if you have an established personal brand…and this goes for business owners and those in corporate leadership positions.
(Brand Builders National Research Study, 2020)
When you combine messaging infused with your personality along with the exact strategies to help you communicate your brand to the people who want to buy from you … this is where the real magic happens.
This is where you seal more deals and land more clients.
Who doesn’t want that?
So, what are these "strategies" to communicate your brand?
No rain, no flowers
1 年“?74% of all Americans say they are more likely to trust someone who has an established personal brand.” ??that’s an incredible % Still, not surprising at all. The world is oversaturated with artificial giving so the only way to create a meaningless connection is by being yourself, authentic, human.
Brandketing Nerd helping Doctors Bring their Brands to Life | Anesthesiologist MD | MBA Marketing | Entrepreneur
2 年This is great! I said it yesterday in a post... people buy from people they know, like, and trust!! The only way that will happen is as you say, by building a strong brand and showing your personality! It works magic, right Heather? ??