How to get into a digital marketing job
Cantello Tayler Recruitment
An independent consultancy covering the Berkshire, Buckinghamshire and Surrey areas with offices in Egham and Windsor.
While traditional marketing roles still have their place in the world, the digital marketing industry is faster paced and quickly taking over thanks to affordability and Google analytics. It is a field that is offering a wide range of job opportunities from entry level for those with the right skills and experience. If you’re interested in getting into digital marketing as a career path, there are a few things you can do to increase your chances of success.
What exactly is digital marketing?
Digital marketing generally refers to marketing campaigns that appear on a computer, tablet phone or other digital device. Digital marketing specialists will deal with the curation, production and execution of all digital content for a brand, individual or company. The aim is to build trust and increase awareness, converting new customers, and keeping existing ones loyal and engaged.
What qualifications are needed?
A degree or digital marketing course will really help those looking to pursue a career in digital marketing. It will help to get an in-depth understanding of the theoretical side of the business, while also gaining a detailed picture of how digital marketing tactics can help achieve an organisation’s strategic objectives. While a postgraduate qualification isn’t a requirement for most roles it can make you stand out from the crowd.
Want more information on working in digital? Read our blog What is a Digital Job?
Develop a Strong Understanding of Digital Marketing Fundamentals
The first step to getting into a digital marketing job is to develop a strong understanding of the fundamentals of digital marketing. This includes understanding the different channels and platforms that are available for reaching and engaging with customers, as well as the strategies and techniques that are used to create and execute effective digital marketing campaigns. Some key digital marketing skills to focus on include:
Develop Specific Skills
Once you have a strong understanding of digital marketing fundamentals, it’s important to develop specific skills in one or more areas of digital marketing. This will help you stand out from other candidates and increase your chances of getting a job. Some areas of digital marketing to consider focusing on include:
Get Practical Experience
The best way to develop your skills and gain experience in digital marketing is to get practical experience. This can include:
Networking
Networking is key to getting into a digital marketing job. Attend digital marketing events, meetups, and conferences to meet other professionals in the field. Join digital marketing groups and communities on LinkedIn, Facebook, and other social media platforms to expand your network and learn from others. And don’t be afraid to reach out to people you admire in the industry and ask them for advice or a mentor.
Keep Learning
One of the reasons careers in digital marketing are so exciting is because the field is constantly evolving as different platforms are introduced. It’s important to stay up-to-date on the latest trends, technologies and best practices. Read industry blogs and publications, follow thought leaders on social media, and take online courses to continue learning and developing your skills.
What are the top digital marketing jobs right now?
Content strategist
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Responsible for developing content strategies based on a client’s business objectives, as well as the needs of its customers. These creative professionals are responsible for overseeing and developing content requirements across a project life cycle and generating content strategy.
Email marketing specialist
Focuses on building email lists, creating emails, and nurturing leads through written communications. These professionals work with email automation software, sending out email blasts, newsletters and more. All with the goal of increasing brand awareness and online presence to establishing a brand’s place in the competitive market.
SEO specialist
Identifies strategies, techniques and tactics to increase the number of visitors to a website in order to obtain a high-ranking placement in the results page of search engines, mainly Google. This will generate more leads for the client, opening up new opportunities for driving growth and profit.
Digital marketing manager
Responsible for the management and promotion of a company or brand’s online sales and presence by working on various marketing campaigns. Duties include strategising and researching with other professionals to create successful content for prosperous campaigns.
Social media manager
Focuses on developing strategies to increase followers by creating and overseeing social campaigns, producing content, reviewing analytics. They will also communicate with key stakeholders in a company for approval copy or videos, depending on the size of the company.
Digital marketing analyst
Makes sense of data, trends and customer behaviour to help craft campaigns to best serve the client or company. They are also known as data analyst, digital marketer or digital marketing strategist. In smaller companies will have generic titles dealing with broader roles. Larger organisations will have more specific titles and job roles will be more distinct.
Content creators / Copywriters
These individuals are responsible for producing carefully crafted, clear, compelling content for social media, blogs, email and landing pages. The aim is to draw the target audience towards a conclusion that promotes the company, product or brand message, as well as keeping established customers returning. They are often tasked with different jobs including producing short-form social media copy, writing long-form articles, or writing landing-page or product descriptions.
Want to know what other positions come under the digital umbrella? Read our blog What jobs can you get in digital media?
How Cantello Tayler Recruitment can help
Getting into digital marketing requires a combination of knowledge, skills, experience, and the right attitude. Remember to tailor your resume and cover letter to all potential employers. Build a portfolio to showcase your experience, skills and achievements in digital marketing.
Cantello Tayler Recruitment offer over 140 years’ experience providing permanent, temporary and contract candidates with roles ranging from HR to Digital across a wide range of industries and sectors.
Our dedicated, professional and friendly team are here to help you every step of the way when applying for digital marketing jobs. We take pride in offering an exceptional level of service and thoroughly enjoy working in partnership with our candidates to help launch their graduate careers.
We offer a bespoke service to our candidates, offering as much support and guidance as needed, including answering any answer questions you may have on CV building, cover letter writing, job application advice, offer management, and interview tips too.
Want to get into a digital marketing job? Submit your CV to Cantello Tayler Recruitment here and we’ll be in touch as soon as we can.
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