How To Get In Control Of Your Customer Experience

When you've been building your product for a while your customer journey tends to go wild with random bits and pieces added to it with no measurable benefit.

Because only if their journey with you is first class at every touch point will they deeply fall in love, how do you get back in control?

Get all the pieces out in the open.

1. What is your customer journey step by step, from first contact to repeat sale?
2. Why are there certain bottlenecks where customers drop off even when you try your best?
3. Who on your team is responsible for each touch point?
4. When will you evaluate each point's success based on customer data so you know which can stay and which have to go?
5. How will you track every week so you can ensure each touch point works optimally?

If you have lost oversight of your customer experience, send me an email: [email protected]