How to Get Clients for Video Production (3 Practices to Start Now)

One of the main concerns for small businesses, whether you’re a one-man show or a team of employees, is how to find and retain more clients. If you want to distinguish your video production business from your competitors and learn how to find clients for video production, it will undoubtedly take some investment and effort, but it doesn’t have to be overly complicated.

To get you started in the right direction, we’ve put together three of the most effective ways to get clients for your video production business. While each business’s needs will vary according to your goals, these three ideas include the essentials for every kind of video production company.

1. Define with Purpose

First of all, in the video production business, you’ll want to make sure your company has a coherent brand or focus. While it may seem like a good idea to open yourself to any and every kind of video production work that’s possibly out there, in fact, it is better to position your company for a specific field or niche that can help you gain clients.

Do you specialize in high-production commercials? Weddings? Narrative-style marketing? Whatever your current or desired niche, define it clearly, and use that to your favor to market yourself toward those who are looking for just what you offer.

This is where doing some research and using carefully targeted keywords comes into play. Spending some effort on an “about us” page that you can use for this positioning lets those who research video production services online find you more easily. Using careful keywords allows you to more accurately target these potential leads when they start looking.

2. Stay Prominent

Again, using knowing which keywords are important in the searches clients are performing will allow you to direct their full digital attention to your company. Ensuring that your portfolio stays clearly accessible on your website is essential for video production companies since you want your potential clients to see your confidence in your work.

Finding clients for video production is a two-way street with the wealth of internet resources available for those who are seeking video production services. Boosting your SEO through content marketing is always a good idea to stand out among your online competitors. As well, consider starting a conversation or collaboration through social media with those already doing work you admire – who knows, their clients or friends might need just what you have to offer!

3. Provide Novelty

Finally, as you refine your techniques for how to get clients for video production services, keeping up to date with what’s new and exciting in your industry will serve you well. Regularly offering your clients new services lets them know that you care about staying current with the latest innovations in video production services, building their confidence in your abilities.

One such innovation you can start using for your video production clients is marketing through video personalization, which takes all the benefits of using video marketing to build trust and brand loyalty while adding in an individualized element that calls directly to the viewer. Video marketing delivers excellent ROI and high conversion rates (did you know that personalized video retains viewers’ attention 35% more than non-personalized videos?) and thus is a great investment for you and your clients. 

You could also consider offering live streaming services since those are becoming increasingly popular and are easily integrated with so many social media platforms. For product how-tos or demo videos, live streaming can be especially engaging for viewers.

Another idea, related to content marketing, is to create and distribute resources for video production services, such as product guides or cheat sheets. Now, before you question this for sounding counter-productive to your efforts to gain clients (if I tell them how to do it themselves, they won’t need me, right?), consider the fact that clients want to feel confident that you’re an authority in your field. Not only does this have the potential to increase your SEO, but it also lets people see your professional dedication and confidence in your abilities. 

Final Thoughts

We’ve outlined three surefire practices to implement for finding clients for video production, for every type of business. Defining yourself for distinction, using your portfolio and content marketing or collaboration to stay in the industry conversation, and offering innovative services to your clients will take you far in your efforts to build your business.