How To Get Clients On LinkedIn
Fanie Naude
I Help Accountants Start & Grow A Successful Tax Practice Within 6-Months With All Necessary Software & Marketing Systems.
Getting clients on LinkedIn becomes rather easy if your marketing foundations and system has been put into place. Let me take you through the steps of setting up both.
Marketing Foundations
Your marketing foundations consists of your offer and your marketing message. To create both you need in-depth knowledge of your niche (Specific group of people, with a specific problem/pain that you can solve).
Once you know your niche’s problems/pains along with their needs/desires you can formulate your offer to: Take them from their current situation to their desired situation.
Your marketing message is just to put your offer into a statement that appeals to your niche by calling out their problems/pains along with their needs/desires.
Take mine for example: I help overworked accountants that struggles with marketing and sales to get more of their ideal clients with our 5-Week Online training course.
This touches on some serious pain points: Being overworked, marketing and sales
Also their desire of getting their IDEAL clients.
LinkedIn System
Your LinkedIn system consists of different parts.
Targeting and Collecting Prospects
You should have a clear understanding of who exactly your niche is. Once you have your niche nicely defined, you can use LinkedIn search (or LinkedIn Sales Navigator) to get lists of prospects in your niche – which you should collect for inviting.
Inviting
Every single day you should be inviting between 50-100 connections from your prospect list. Expect around 30% acceptance rate.
Direct Outreach
Once these prospects have accepted, you want to send them a welcome message that contains your marketing message. If it is up to standard expect around 20% reply rate.
Back and forth messaging
Quite an obvious point but people tend to be lazy or just forgetful but when someone shows interest in your offer – you need to have a conversation with them and try getting them on the phone for a consultation call.
Automation
Everything, except for back and forth messaging, in this system can be automated to take only around 30-min per day.
All you need to do is set up the system and it can get you between 1-3 clients every single month.
We created a LinkedIn Short Course that takes you through this entire process and shows you step-by-step how to set everything up and how to implement this for your own business.
If you are interested in the course and want the pre-launch discount comment “interested” below and we will send you the link to our online store. Course original price R8 000 discounted price R4 999.
The course is designed to be the same value as a single client (On average between R5 000 – R10 000 for small accountants) that means if you can sign up a single client using the course you already made a return on investment.
Check out our Free case study: https://bit.ly/2YNhAKW
I Help Accountants Start & Grow A Successful Tax Practice Within 6-Months With All Necessary Software & Marketing Systems.
5 年We just officially launched our LinkedIn Online Course, check it out here: https://www.dhirubhai.net/posts/fanienaude_accountingandaccountants-charteredaccountants-activity-6576771797952286720-foxo?