How To Get Clients From LinkedIn With Article Writing (A Step-By-Step Guide for Beginners)

(Written by a real human, Chris Prouty)

[30-second version: Writing an article on LinkedIn will get you more visibility. Do your research, write content that answers your prospects biggest questions, add your own personality, and make a simple offer. Thanks for reading my #shorts]

On my YouTube channel (@chrisproutyvideos), I dig deeper into the world of LinkedIn as a potent tool for client acquisition.

The more I do the more it becomes clear that articles—LinkedIn's long-form content feature—stand out as an invaluable asset. Unlike fleeting posts, articles offer a platform for immersive, educative content akin to a blog post right within LinkedIn.

They allow professionals to not only educate, inform, and entertain a targeted audience but also to solidify their standing as thought leaders in their respective industries. But why exactly should you focus on this form of content, and what overarching purpose does it serve?

?? Rather watch this as a video instead of an article? I got you covered on the other side of this link:

Watch the video training here.

Take a mindful approach to article writing on LinkedIn

Writing a LinkedIn article isn't just about sharing knowledge—it's about capturing your audience's attention in a way that articles with other mediums might not. Here, you educate by delving into topics that resonate with professionals in your field, inform by shedding light on the latest industry trends, or entertain by presenting insights in a relatable manner.

Most crucially, it's the platform where your authority on subjects can be established, reflected in every word that aligns with your audience's interests and needs.

Every article you compose is a brick added to the edifice of your online professional presence, shaping the way you're perceived by potential clients, partners, and peers alike.

Getting clients from LinkedIn

If you're looking to get more clients through LinkedIn, writing a "LinkedIn article" can be a super cool move. Let's clear something up first – a LinkedIn article is different from just a regular post. When you post, it's like saying "Hey, what's up?" to all your buddies on LinkedIn.

But when you write a LinkedIn article, it's like you're telling a longer, awesome story that can include fun videos or even helpful files.

Think of it like a mega post or a mini blog that lives right on LinkedIn! It's really useful if you want to teach something, share some new things happening in your job area, or just have fun and entertain folks while also showing them you know your stuff.

When you write a LinkedIn article, you're not just spilling facts – you're grabbing people's attention in a special way.

You chat about cool topics that get other professionals thinking, "Wow, this person knows what they're talking about!"

And here’s the thing, every time you pen down one of these articles, you're like a rockstar adding another hit song to your album. It builds up how others see you online, which is great for finding new clients or making friends in your business world.

Now, I get it, writing an article might feel like standing on stage in front of the whole school. Yikes! But don't sweat it.

This guide is like your secret cheat sheet to help you stand tall and confident. Making LinkedIn articles is a big deal because it's your chance to show you're smart, skilled, and the kind of person other people can rely on.

What people on LinkedIn are looking for

And then one more really important point to share with you, there have been numerous studies on LinkedIn done by LinkedIn asking people what they're looking for in terms of content on the platform and the overwhelming majority of people say that they're looking for content that helps them get better at what they do.

So if you in your service can help people get better at what they do by helping them actually do that through your content, you're opening up the opportunity for them to come to you for the solutions that they're seeking.

So simply put, the articles that you write for LinkedIn should offer high value and education for your prospect. We wanna make sure our readers feel like they gained something worthwhile every time they read something that we create.

And truly, if you think about it, one of the reasons that people spend time on any social platform is to consume content. On LinkedIn, that's predominantly content that's geared around business. At least that's what LinkedIn wants people to see and LinkedIn's working very hard to make sure that content that helps people, that is business-based, is going to get more reach. So it makes sense to contribute that high quality, high value educational content on the platform.

Step 1. Do your research.

Understand that when you are crafting compelling articles on LinkedIn, conducting thorough research is the crucial first step. It's not just about creating content that we assume our prospects want; it's ensuring that we deliver the content they truly desire. This means aligning our focus with their needs, addressing their burning questions, and offering insightful advice. To accomplish this, one effective approach is to explore LinkedIn itself and identify the recurring questions from our target audience. When certain questions repeatedly surface, we know it's time to address them in our articles.

Another valuable source of information is the notes from sales calls or client interactions. By paying attention to the topics that are consistently sought after, we gain valuable insights into what our audience is actively seeking.

As someone who has encountered countless inquiries regarding how to start writing articles on LinkedIn, I recognized the need to provide comprehensive guidance through videos. In fact, I've produced numerous videos dedicated to helping individuals embark on their LinkedIn article journey.

It's an integral part of the services I extend to my clientele, and I aim to extend the same assistance to you through these videos. When the same questions repeatedly arise, that's a clear signal for us to create content around those topics.

I encourage you to adopt a similar practice of identifying the questions being asked and compiling them into a reference list. This can be done using a spreadsheet, notes, or even scribbled onto a piece of paper with a crayon. Regardless of the method, the key is to establish a well-curated inventory of questions that you can readily answer.

When developing your LinkedIn articles, you can turn to this list as a guiding resource. Reviewing the questions, you may come across one that piques your interest, prompting you to respond to it within your content. By incorporating these sought-after topics into your articles, you not only establish yourself as a knowledgeable authority but also address the pressing concerns of your audience.

Writing engaging and informative LinkedIn articles requires a strategic approach. By conducting comprehensive research and responding to the questions that matter most to your prospects, you can successfully deliver valuable content that resonates with your audience's needs and positions you as an esteemed author within the LinkedIn community.

Step 2. Keep it Simple.

When it comes to crafting compelling articles on LinkedIn, conducting thorough research is the crucial first step. It's not just about creating content that we assume our prospects want; it's ensuring that we deliver the content they truly desire.

This means aligning our focus with their needs, addressing their burning questions, and offering insightful advice. To accomplish this, one effective approach is to explore LinkedIn itself and identify the recurring questions from our target audience. When certain questions repeatedly surface, we know it's time to address them in our articles.

Another valuable source of information is the notes from sales calls or client interactions. By paying attention to the topics that are consistently sought after, we gain valuable insights into what our audience is actively seeking.

As someone who has encountered countless inquiries regarding how to start writing articles on LinkedIn, I recognized the need to provide comprehensive guidance through videos. In fact, I've produced numerous videos dedicated to helping individuals embark on their LinkedIn article journey.

It's an integral part of the services I extend to my clientele, and I aim to extend the same assistance to you through these videos. When the same questions repeatedly arise, that's a clear signal for us to create content around those topics.

I encourage you to adopt a similar practice of identifying the questions being asked and compiling them into a reference list. This can be done using a spreadsheet, notes, or even scribbled onto a piece of paper with a crayon. Regardless of the method, the key is to establish a well-curated inventory of questions that you can readily answer.

When developing your LinkedIn articles, you can turn to this list as a guiding resource. Reviewing the questions, you may come across one that piques your interest, prompting you to respond to it within your content. By incorporating these sought-after topics into your articles, you not only establish yourself as a knowledgeable authority but also address the pressing concerns of your audience.

Writing engaging and informative LinkedIn articles requires a strategic approach. By conducting comprehensive research and responding to the questions that matter most to your prospects, you can successfully deliver valuable content that resonates with your audience's needs and positions you as an esteemed author within the LinkedIn community.

Step 3. Clean it up.

Now, let me confess something to you. I happen to be the self-proclaimed worst proofreader in existence - no exaggeration. I downright dread proofreading because I know I'll end up botching it.

That's why I entrust my content to others and have them give it a thorough review. When it comes to refining your content, ensuring it's free of errors is paramount. You want it to be crystal clear and effortlessly legible.

Now, if you're like me, proofreading may not be your strong suit either. But fear not, for there are alternatives. You can leverage software tools that check for grammar and spelling errors, among other things.

Nevertheless, regardless of your preferred approach, make sure that when your content sees the light of day on LinkedIn, you've done an exceptional job of polishing it. Now, let's dive into transforming this insightful conversation into a captivating blog article.

Step 4. Make an offer

Ready to take your content to the next level? Don't forget to include an enticing offer! You don't need to be pushy - just aim to captivate your audience and guide them towards your business.

After all, our content is a powerful tool for fueling growth and attracting clients. Let's make sure our prospects know exactly how to take the next step.

Before we dive into an actionable tip, let us circle back to the core reason we're emphasizing LinkedIn articles. The platform allows you to exhibit your expertise to a vast network of professionals, opening doors to new connections and opportunities.

Publishing insightful content not only sparks valuable discussions but also showcases your authority in your field.

Remember, every article serves as a beacon, drawing potential clients closer to your expertise and your business. Don't underestimate the power of well-crafted words on a platform that can transform your visibility and professional credibility.

Some Quick Advice for You

I want you to stand out on LinkedIn with this crucial tip: add personality to your writing.

LinkedIn values content that combines experience, education, and personal anecdotes. Think about your own experiences and stories of success or transformation in your business or with clients. Weave these personal tales into your content to grab LinkedIn's attention.

Why?

Because LinkedIn wants to showcase content created by humans, for humans. While artificial intelligence has its merits, it can never replicate your unique experiences.

By infusing your content with your own personal expertise, you create something truly one-of-a-kind.

And this unique content is bound to gain more visibility on LinkedIn.

Do this right now

Take that first step today and begin crafting your unique LinkedIn articles. Embrace the process of sharing your unique perspective, your professional insights, and your personal anecdotes. There's no time like the present to start writing. Begin with something small—a topic that strikes a chord with you or an answer to a common question in your field. You have experiences and knowledge that others can benefit from, so share them!

With every article you post, you'll grow more comfortable and your voice will become more distinct.

So why wait?

Start writing your LinkedIn articles today and watch as your professional network expands and your insights inspire those around you.

One more thing...

And feel free to hit me in the comments or send me a message with questions or tell me how you applied what you just learned.

Article hashtags: #linkedin #linkedinmarketing #linkedinstrategy #content #contentmarketing #contentcreation