How to get buyers falling in love with your property...
As we head into what seems to be a sellers market, with lower inventory and still persistent high demand for property, sellers need not to forget the importance of proper preparation of their property for viewings.
Typically buyers decide whether or not they like the property within a few short minutes.
Here's how you can get them to fall in love with bricks and mortar in no time.
1 The Break Up
You have got to break up with you house. Have you ever tried getting a new boyfriend or girlfriend and still be emotionally attached to your ex? I'm sure you can imagine how difficult that would be. 1st step is to break up with the house and get a professional in who can market the property effectively for sale.
2 First Impressions Matter
Like I've mentioned buyers decide in a few short minutes, sometimes seconds, whether or not they like the property. Therefore it is of utmost importance to make sure the exterior is immaculate.
- Driveway is clean.
- Garden is trimmed, dead plants are disposed of and there is no debris scattered outside.
- Tip: Put a fresh coat of paint on the front door. Invest in a clean new door mat. Have flowers by the front door.
The point is to get the potential buyers into a "Wow, this is very nice" state of mind. The earlier we can achieve that the better. Once they are in a positive mindset about the property they are more likely to see more positives about the property, it is a compounding effect.
3 Declutter and remove as much of your stuff as possible.
The outside is looking great and we have got the buyer in a positive mindset about the property. We need to make sure we carry that throughout the house.
Decluttering is the first priority. Start by clearing out the junk, toys and bits and bobs. Next is to start depersonalizing the space, remember it is our goal to get the buyer to envision THEMSELVES in the property. With all your personal things in the way it can be harder for the buyer to SEE the property as THEIRS. Seeing is believing and once any buyer believes they can live there they will buy it!
However the art is to not have a sterile home which will still make it hard for the buyer envision owning the property. This is where the Bros (Pros) can help.
4 Fix all the broken stuff.
Sometimes things break as we go about living in our property, but sometimes it doesn't bother us as much as we think and we go on living with these things broken. Problem is that buyers will pick these things up in a second. Fix the broken stuff, all the broken stuff.
- Lightbulbs
- Cupboard hinges
- Door handles
- Windows
- Caulk around bathtubs and sinks
Most of these are small and not going to break the bank, but fixing them will ensure any offer you do get is higher as a result of everything working as they should.
5 A small makeover can make a world of difference
You may not need to (or be able to) do major renovations. But a small investment into the properties overall appearance can be a game changer. Otherwise focusing on the Kitchen, Bathrooms and flooring will boost the homes appeal.
6 Other senses are there for a reason
Its not all about the eyes. We have noses and ears aswell. Take the buyer on a sensational journey as they view your property.
- Play soft music
- Bake some cookies
- Have a fresh pot of coffee ready.
All this adds to that feeling of home. Again the buyer needs to experience the home and envision life there.
Conclusion
In order to sell a buyer on why your property is the right home for them we need to assist them in believing it is the right home for them. By appealing to the senses and optimizing the property for their imagination we can get the buyer to see and envision themselves in the property for years to come.
Need help selling your property? The Bros have got your back, we will help develop a game plan to get buyers drooling on Offer to Purchase documents... Imagine that.