How to Get Blog Traffic From Pinterest in 2024
Are you wondering how to drive traffic to your blog with Pinterest? You're in the right place!
Pinterest is more than just a platform for DIY projects and recipes; it's a powerful tool to boost your blog's visibility. In this guide, we'll show you how to get blog traffic from Pinterest with simple and effective strategies.
Whether you're a seasoned blogger or just starting out, learning how to boost Pinterest traffic can significantly grow your audience.
Blog traffic is crucial for any blogger. More traffic means more readers, which can lead to higher engagement, more shares, and potentially more revenue. High traffic can also improve your blog's search engine ranking, making it easier for new readers to find you.
Overall, blog traffic is the lifeblood of your blog. It fuels growth, helps achieve your goals, and enhances your online presence.
Many bloggers and entrepreneurs use Pinterest to boost their online presence and drive organic traffic to their sites. With effective use of keywords and SEO strategies, Pinterest can become a significant source of traffic for your blog, helping you grow your audience and achieve your goals.
If you still neglect Pinterest because you assume it’s not relevant to your needs, here are some hard facts:
Why you Should Use Pinterest to get Traffic Now
Pinterest is an excellent tool for driving traffic to your blog. Unlike other social media platforms, Pinterest works more like a search engine.
This means your pins can continue gaining traction for months or even years after you first publish them. Using Pinterest effectively can lead to consistent and long-term traffic growth for your blog.
Here are some reasons why you should focus on Pinterest:
1. Massive User Base: Pinterest ranks 4th in popularity among social media platforms, with over 400 million users, as reported by Pinterest and Pew Research. While it's traditionally considered the 4th most popular behind Google, YouTube, and Facebook in the U.S., it may now rank 5th due to TikTok's rise.
Nonetheless, Pinterest remains a valuable platform for discovery and blog promotion.
2. High-Income Demographic: Approximately 45% of Pinterest users boast a household income exceeding $100K. This demographic's significant disposable income makes them prime targets for Pinterest content creators aiming to monetize their blogs.
“Here is a Fact, when no one spends, then no one is making any money!” For instance, during peak spending seasons like the holidays, blogs can generate substantial revenue from Mediavine ads, reflecting consumer expenditure trends.
3. Visual Search Engine: Pinterest is viewed as a social media where people randomly click on pins and binge-read about recipes, fashion, home décor, and so on, but Pinterest functions not only as a social media platform but also as a visual search engine akin to Google.
That’s why you see the platform is filled with tons of Pins for Pinners to save to their boards and read for later.
Users deliberately search for ideas and solutions, fostering intentional engagement. Unlike conventional social media feeds, Pinterest offers a curated experience through saved Pins on various boards.
4. Longevity of Pins: Pins on Pinterest have a long shelf life. Unlike posts on other social media platforms that disappear quickly, Pinterest pins can resurface and continue to drive traffic to your blog over time. This long-term visibility makes Pinterest a powerful tool for sustained traffic growth.
5. Diverse User Base: Pinterest is popular with women, especially those aged 25-54. However, the number of male users is also growing. In 2020, male audience growth surged by 40%, reaching 15% of total users.
This trend underscores the platform's evolving demographics and opportunities for diverse content creation. Although the number may not sound that high compared to 85% of female users. However, get this…
Women generally seek men's products on Pinterest. Women dominate product searches on the platform, ranging from hairdos and beauty products to fashionable outfits and jewelry. However, women's dominance in product searches on Pinterest doesn't exclude interest in men's products.
Female users also search for items to buy for their partners, including boyfriends, fiancés, husbands, and fathers, thereby targeting men's products on the platform. They search for terms like “Valentine's Gifts for husbands”, “Christmas Gifts for boyfriends”, “Birthday Gifts for Fiancée”, etc.
If you’re a male comfortable with starting a blog about gifts for men, leveraging your natural perspective, go ahead. Females appreciate men’s advice on purchasing items for other men, recognizing their expertise.
However, don’t venture into a product or gift site for men if it doesn't align with your interests.
Numerous niches thrive on Pinterest, including food, fashion (yes, even men’s fashion!), entertainment, parenting, beauty, home décor, crafts, sewing, and more. The possibilities are endless, especially when you focus on specific sub-topics.
6. Unbranded Searches: An astounding 97% of searches on Pinterest are unbranded, Users are searching for things like; best party dresses, the best kitchen decoration, best birthday gift for husband, how to make money online, how to start a blog, and so on.
This indicates users' openness to new ideas and products, and as such a fertile ground for bloggers to showcase a wide array of consumer goods and niche-specific content, driving traffic through organic discovery.
So, think about the gazillion products out there that you can talk about on your blog.
7. Referral Traffic: Pinterest is a top source of referral traffic. It drives more traffic to websites than Twitter and LinkedIn combined. This shows the platform's power to bring visitors to your blog.
Get ready to explore the best practices and tips on how to get traffic from Pinterest to your blog and watch your blog flourish!
How to Set up a Pinterest Business Account the Right Way
You will NEED a business account if you want to get lots and lots of traffic on Pinterest, and Setting up your Pinterest business account CORRECTLY is the first step to effectively driving traffic to your blog with Pinterest.
The best part is; There’s no cost to signing up for a business account, it's totally free.
I often see bloggers both beginners and even experienced ones set up their Pinterest accounts poorly or incorrectly. I don’t want to see you make the same mistake as them because this is one factor that could prevent you from getting all the traffic you deserve.
I want to ensure you get this right the first time. This will prevent you from wasting time and coming back to do it again.
To make the most of Pinterest for your blog, put yourself in the shoes of your target audience. Consider how you would like them to discover your account and what content would appeal to them.
Remember, your Pinterest profile should complement your blog and represent your brand’s identity.
There are two things you must do to set up a Pinterest business account to drive traffic:
Step 1: Create a Pinterest Business Account
If you are totally new to Pinterest, the first step is to create a Pinterest business account from scratch.
But If you have a personal Pinterest account and primarily pin images related to your future blog topics, consider this:
For instance, if you pin a lot of fitness images and plan to blog in the health and fitness niches, you can switch to a Pinterest business account.
This is beneficial as your account has already "aged," and you may have followers interested in these topics, which can help when you pin content related to health and fitness.
However, if you prefer to keep your personal interests separate from your blog, it's best to create a new business account from scratch which is what I strongly recommend.
While I recommend starting fresh to maintain a personal account for fun, the choice ultimately depends on your preferences and goals.
Setting up a Pinterest Business account is easy and straightforward. Follow these steps to get started::
1. Go to Pinterest Business Page Click on "Sign up" in the top-right corner.
Fill in your email address, create a password, and enter your age. Use a business email for a professional touch, but if you don’t have one simply use your normal email address. Click "Continue" to proceed.
2. Describe your business by selecting what your business is all about. If you do not see the right option for your business click “others” and proceed.
3. Complete Your Profile: You can Add your business name using your blog name. as this helps Pinterest understand your niche and connect you with the right audience.
Add a link to your website. I am assuming you already have a blog/website.
Next, select your “Country/Region” and “Language.
Select three business goals and also the primary focus of your business. Click "Done" and proceed.
Next, you will be asked, “WHERE WOULD YOU LIKE TO START?”
I recommend you click “Build your profile” under “Showcase your brand.” That way you can immediately start optimizing your Pinterest profile, which is quick and easy.
4. Optimize Your Account: I will go through three simple steps to help you optimize your Pinterest Business Profile; Pinterest display name, About your profile (bio), and Profile Image.
Pinterest Display Name
By inputting a few relevant keywords in your display name, Pinterest users can find you more easily when searching for certain keywords or phrases in the Pinterest search bar.
As you can see from my account in the picture above, I included my blog name "ZIXPRENEUR" along with some keywords related to my blog topics. Depending on your niche, find keywords or phrases that align with your blog topics.
There are many keywords you can use, but you are limited by the small character field, so keep it short and concise.
The “About your Profile” Field
Write a clear and engaging bio that includes keywords related to your blog.
I highly recommend paying special attention to the “ABOUT YOUR PROFILE” field. The best practice is to optimize your profile, to no more than 40 words, by including some keywords or phrases that will increase the chances of people searching for your profile once you have more authority on Pinterest.
Don’t try to be “unique” or “cute” by using words or phrases that people don’t usually search for.
As you can see in the region where the blue arrow is pointing in the previous image, I want to target quick and basic keywords like "make money online, affiliate marketing, work from home, and passive income".
Upload Your Profile Picture or Logo
Upload a profile picture, ideally your logo or a professional photo.
By including a profile image, you’ll increase brand awareness of you and your blog as time goes by. On top of that, users who see a profile image, especially if it’s a picture of yourself, will see you as more inviting.
Using a picture of yourself or a brand logo is entirely up to you and there is no right or wrong approach to uploading a profile pic. Do what makes the most sense for you and your brand.
Now that you’ve optimized your Account, it’s time to claim your website.
Step 2: Claim your Website or Blog on Pinterest
Make sure to claim your other accounts such as your website, Blog, YouTube, Instagram, and Etsy store.
It’s important to claim your blog or website because, Once your website is claimed, you gain access to Pinterest Analytics.
This tool provides insights into how your pins are performing, which can help you understand your audience better and tailor your content to their preferences.
Claimed websites display your profile picture and a follow button on every pin from your site. This reinforces your branding and makes it easier for users to follow your Pinterest account.
A verified website on Pinterest adds an element of credibility to your pins. Users are more likely to trust and engage with content from verified sources, increasing your chances of driving traffic and conversions.
Claiming your site also allows you to enable Rich Pins, which provide more information directly on the pin, such as prices, availability, or ingredients. This makes your pins more informative and engaging.
Congratulations! You’ve now created your Pinterest business account!
By following these steps, you will set up your Pinterest Business account correctly and be on your way to driving traffic to your blog with Pinterest.
5 Mistakes You're Making on Pinterest and How To Avoid It
There are some common mistakes that Beginner and intermediate bloggers often make on Pinterest that hinder their organic traffic, regardless of the quality of their blog posts.
We all need to learn from these mistakes to improve, innovate, and enhance our marketing strategies. That's why I'm sharing a list of five common mistakes I've made and observed brands making on Pinterest.
Some of these mistakes are common, while others are more complex. All are crucial and can be fundamental reasons you're not driving traffic to your blog on Pinterest. Many of you may have noticed these issues, attempted to fix them, or procrastinated until now.
By addressing these five common mistakes, you will gradually see improvements, increased blog traffic, and more saves on your Pinterest accounts.
Mistake #1: