How to get attention in Linkedin
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We want wow Video/Audio/Events
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listen
and attend
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Are you collecting shallow or deep relationships ?
???????????WHAT TRULY MAKES YOU MEMORABLE?
I was inspired today by a writer about these categories and it just is so true.
Here are the 3 ways you can get attention at Linkedin
SHALLOW, ENGAGING or DEEP
1 | SHALLOW (higher reach + lower impact)
?Text posts, Tweets, Quotes
??Images, GIFs
??Polls, emails
2 | ENGAGING (medium reach + medium impact)
??Videos & Podcasts
??Stories, Vlogs, Articles
??Carousels, PDFs
3 | DEEP (lower reach + higher impact)
??Livestreams
??Events & Experiences
?? Virtual Events & Digital Community
??Shallow- For people who want quick coffee bursts and a dopamine rush that would last a couple of minutes like watching a commercial. Easy to create , Easy to forget long term . A canva poster would do.
??Engaging- For people that will read the ebook or watch a video for 5 minutes or longer and enjoy stories that are unique. It will be like having a dinner party that people would like to hangout
??Deep- These are the people who like community and clubs and keep on going back to relish the experience. They are the type who wants the tournament, the people who believe in a cause and back it up and will come back for more.
It is easy to catch attention .
It is so hard to keep people coming back for more.
That's why after spending some time in Linkedin ...
I wanted to go way past just adding names of connections.
What about you? Are you going for shallow or deep connections?