How to get Apple to choose your app to feature in the App Store? Here are the secrets.

Top 7 Secrets To Get Your App Featured In The Apple App Store

1. Pitch To The App Store Editors

The selection of apps is not always done through an algorithm, rather the best ones are hand-picked by human beings.

To better serve its users in different countries of the globe, Apple actually has 155 app stores, each with a local editorial team.

Each week, the local app store editors determine the best–and most relevant–apps for their speci?c users.

By having humans choose the apps, Apple ensures that the featured apps will be the ones most likely to appeal to local users.

So remember, you’ve got to impress those sets of people to get featured.

And my friend, do you know that Apple receives thousands of pitches to feature mobile apps? Every day, free or paid apps are reviewed by professional App Store curators.

This tactic can be useful if done persuasively. Craft a convincing pitch that outlines what your app does and how it’s unique.

When considering apps to feature, editors look for high-quality apps in all categories, speci?cally, new apps and apps with recent updates. So, an enticing and persuasive pitch mail can be a channel for getting your app featured.

2. Build A High-quality Native App For Apple App Store

Apple has created the App Store so that it can sell things– speci?cally, great products for iPhone, iPad, and Apple Watch users.

And they don’t want low-quality stuff in their mall.

To earn Apple’s trust and to get their seal of approval, make your app great.

If you have some popular product features, ?gure out how you can make them even better.

And make sure you’ve eliminated as many bugs as possible.

It is better if you build your app solely for iOS devices. If you build your app solely for iOS devices–or, at least, launch the iOS version ?rst– it’s a strong way of showing that you are loyal to Apple.

There also are other ways to show that you are dedicated to Apple.

For one, make sure your app works for all iOS products: iPhone, iPad, and Apple Watch. Universal apps align more closely with Apple’s business model and are therefore another signal that you’re trying to build a good relationship with the platform.

3. Follow Apple’s Design Guidelines

As a brand name, Apple has already distinguished itself for various reasons.

And one such reason is, of course, the design part.

Just think about the beautiful minimalism of the Apple Watch, and the tiny bits and pixels of the iOS interface. Apple wants to advertise apps that ?t their aesthetic.

So, they’re going to favour apps that prioritize smart, clean design.

To make sure your app meets their standards, you should de?nitely check out the iOS Human Interface Guidelines.

4. Localize Your App

Getting featured in the US version of the App Store is pretty huge, but there are stores that might be less competitive.

And, since each local app store team is constantly looking for the best apps for their local users, they’re more likely to choose ones that are more localized or even in the native language. So, If your app is localized, it’s going to give you a huge advantage.

In fact, a lot of non-English app stores even have a special section dedicated to awesome apps available in their language. Localization can be the ?rst step in reaching out to the global audience.

5. Update Your App Frequently

Apple likes frequent updates to apps.

This doesn’t mean you need to create a new feature every day. But ?x bugs, get feedback from your users and push updates regularly.

Ensure that you work on every negative feedback. Also, you need to get your app updated with the most recent features. So, if you want to stay featured longer, and stay on the top of the App Store.

This is another essential step that shouldn’t be skipped.

* Optimize Your App Store Listing

* Optimize your App Store page to boost the number of downloads.

People rush to your app listing, and they ?nd a horrible, disorganized page.

They’re not going to click the “get” button, and Apple knows this. In order to earn Apple’s attention, you need to constantly brush up on your listing page.

Optimize your description, attach some nice screenshots, and use your promo wisely. Make your app listing is one that Apple would be happy to promote.

Because you only have a few seconds to make a good impression. Check if your store page is able to persuade the user to download your app.

Remember, each and every element on your page plays an important role in determining whether a user will download the app or not.

5 Keep Your Reviews High

When people are deciding to download an app or not, one of the ?rst things they check is the app’s ratings.

A safe spot is to maintain a 4.5 rating or higher. Just like users, Apple editors have the same decision-making process when they’re looking to feature an app.

It’s important to remember that Apple is always thinking about making pro?t.

They are more likely to feature an app that is doing well than one that is suffering. Although ratings are hard to control, it all comes down to user satisfaction.

ABOUT RITESH

Ritesh Osta is a Tech Marketer at Innofied Solutions, an Award-Winning Software Company based in India, US, UK, and Australia. As a Tech strategist, he has been certified by Oracle and SAP. He has had the privilege of working with Fortune 500 companies like Nestle, Amkor, & Mahindra for 14 years.

Now, he helps Startups and Entrepreneurs create, launch, and promote Digital Products to establish their brands. He is currently on a mission to help 100,000 Businesses and Startups launch & grow their technology business.

He is also a Certified Public Speaker and Trainer with a love for coaching people. As a cat lover, he is a part of PAWS; an organization that provides shelter to homeless animals.