How to get ahead in a digital world

If you search digital on Google you get over 3 billion hits, so to assist I have chosen these 3 pillars to accelerate the digital progress in your organisation.

There are much more to consider when working on accelerating your digital process than the three mentioned here, but I would consider these three to be the main ones and the ones to focus on no matter what. Then you can build on top of that with ecosystems, and digital thrust to add further speed to your process.

1. Build digital IQ - PEOPLE - make sense to everyone but most don't do enough of this. I can't overstate this but it's the most important thing you can do - developing digital people - your company’s digital IQ! Digital leaders are four times more likely than digital followers to have provided formal digital training to all their staff. Digital leaders take very deliberate steps to develop their peoples' ‘digital intelligence quotient’ or ‘Digital IQ’.

2. Seek and understand disruption and then unleash ideas, fail fast, scale what works - the only way you will matter in the future is to be innovative now! Disruption is fundamentally changing the way the world works. Today’s businesses, government and individuals are responding to shifts that would have seemed unimaginable even a few years ago. Artificial intelligence and robotics are reinventing the workforce. Drones and driver-less cars are transforming supply chains and logistics.

The perception of disruption is shifting from that of threat to opportunity. Incumbents have begun to embrace disruption to take advantage of the rapidly changing environment. So hold hackathons and make testing new ideas quick and easy.

3. Make the most of all data, old and new - make it transparent to give it perspective for many peoples point-of-view in the organisation. The future gold and “micro-moments” in marketing lays in the data, and has yet to be discovered, so start immediately to love and gather your data.

Collecting the information to understand your customer’s purchase decisions is one place to start. Small businesses can develop successful customer-centric strategies and build more profitable customer relationships through analytics, predictive modeling, and multi-channel marketing and communication. (Read my previous article on programmatic)

Having a strategy in place is necessary but not worth much without proper actions.

A vision without actions is an hallucination

What you need is a market adaptive action plan across multiple communication touch-points to drive and build your brand.?That requires a clear approach to execution and a dedicated team and proper budget. Share and make your finding and insights available to the whole organisation so that more people can learn and gain further insight.

The only thing certain in our rapidly changing society and marketplace is that you have to develop your digital IQ to survive in this exciting future. So people first!

Please feel free to comment and connect with me if I can be of value for you or your organisation. Just ask!