How to get access to limitless content ideas for your audience
Sopuruchi Okonkwo
|Research writer: I engage your audience with well-researched content that will skyrocket your business growth by 21%. |SEO Long-post Blogger| |SEO Content Writer| |Content Writing Coach| |Value-driven????
Consistency is key when it comes to building a brand online. You need to talk about your business all the time to get acquainted with your audience. You share ideas that inform, educate, or entertain them.
But how do you never run out of these content ideas? Of course, you can't show up with nothing.?
How do you get access to content ideas that are unique for your audience that will benefit them?
?It's easy to remain consistent when you have access to content ideas. In fact, this is what makes consistency fun.
For a creator who manages three different social media accounts for clients, how do they remain consistent??
Think about those days when you lose interest in opening the LinkedIn app on your phone or any of your social media accounts. It's usually a result of this one salient factor.
In today's newsletter, we'll be looking at different ways you can lay hold on tonnes of content ideas irrespective of your niche so that showing up becomes as fun as it's supposed to be, hence beneficial to your target audience.?
Be attentive
You probably must have heard this statement before "A good listener is wiser than a great speaker ". As a content writer, you need the attentiveness of a predator waiting on its prey (forgive me if this is not the best example). Great ideas don't necessarily come with a tag. They can be anywhere and usually in the least expected places. It will require your attentiveness before you can see them.
You can get content ideas for your travel blog from a fashion newspaper.
You can generate great ideas for your beauty spa from a novel. It's all about your consciousness to spot them.
Think like a détective
You know how the cops can figure out information that might seem not to exist from a particular event or occasion, you should be like that too. I used to enjoy that kind of novel back then, but I have no Armed Force or Navy on me, please!?
You need this attribute as a content writer.
?It requires asking certain questions like
Why did this post have more comments than likes??
Why are there no engagements despite the terrific hook?
Why am I getting results for the fourth industrial revolution from the search engine, when I was asking about the 5th?
Why does generic content do better than informational posts??
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And lots more
Getting clarity in stuff like this opens you up to untouched ideas that will eventually position you as a thought leader in your field.
Your day-to-day experiences
As long as you are alive, you must have experience. It does not have to be a work-related experience. From your morning routine experience to your relationship experience.?
I notice when you do too much work experience, even on a professional website like LinkedIn, your audience could get bored.?
You can extract a career lesson from what happened in your kitchen.?
You can get a career tip from what happened at the gym. It all depends on your attentiveness as we have earlier mentioned.?
It's no news that people are more attracted to stories than any other kind of content. Leverage them to build the brand of your dreams.
Be on the lookout for information gaps
Whenever a given audience engages in a post, usually, they are looking to get two things: to be informed or be entertained. They unconsciously hope that your content will provide a solution to their problems.
To be able to become a problem solver, you should be on the lookout for possible areas where there seems to be less enlightenment. I wouldn't continue reading content A if it's saying the same thing with content B that I just finished reading.
When you perceive one, then through vigorous research. You can figure them out.?
The new ideas are always in the gaps. When you learn to be conscious of them, you'll always have something unique to show up with.
One last tip that might not fit into this title, but is as important as every other tip shared here is
Write them down
We've seen from our explanations, how these ideas come when least expected. We wouldn't want that accident of "Oh no! I've forgotten!" Write them down immediately.
I hope these tips help you get better at showing up consistently and giving your audience fresh ideas that will make them stick around for a long time.
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A quick one, how have you been generating content ideas?
Cyber Threat Intelligence Analyst Ibfra| I secure digital landscapes & protect individuals, brands, organizations from cyber threats through awareness and cybersecurity education
5 个月Great tips on consistency Sopuruchi Okonkwo