How To Get 50%+ Of Your Real Estate Leads To Book A Call With You.

One of the most frustrating parts about generating real estate leads is people giving you fake emails, fake phone numbers and bogus information.?

They’re scrolling through Facebook looking at the latest Johnny Depp meme’s and then they see your ad offering them “A secret list of off market properties.”

They click on the ad, up pops the lead form and they enter in their “club name”, their “burner phone number” and their “throw away email.”

A few seconds later you get a notification that you have a new lead and since every second counts, you pull up the leads information and you see…

?Jake From State Farm

1-616-777-7779

[email protected]

Frustrated, you ask yourself for the 975th time, “why would someone enter in their fake information? I just don’t get it.”

So How Do You Stop This From Happening??

The answer is that you can’t.?

People do things that make no sense all the time.?

When you figure that out you’ll be sitting on your own private island somewhere sipping a fruity drink with one of those little umbrellas that your Maitre D just brought you.?

But you can minimize it from happening.?

Facebook is what’s known as interruption marketing.

Interruption marketing is the equivalent of getting in an airplane and dropping a million flyers over a city.?

A lot of people will see your flyer, and out of pure curiosity some people will request more information.?

It can be good for getting a large volume of leads but the downside is that you trade a lot of time figuring out whose serious or not.?

You want to start generating leads from higher intent places where people are actively looking for solutions to problems you can solve.

They're going to the Google machine and typing in things like, “homes for sale near me” or “how to get pre approved to buy a home.”

These people are showing intent and if your offer can help them solve their problem they’ll give you their real contact information.

In fact, you can get over 50% of your leads to book an appointment on your calendar to speak directly with you when it’s done right.?

So How Do You Get 50% Of Your Leads To Pick A Time On Your Calendar To Speak With You?

This may seem like a no brainer, but you want to give them access to your calendar.?

Your ad has already done the hard part and gotten them to believe you can solve their problem.

So don’t just stop there and leave it in your hands to reach out to them.

No.

Once you’ve collected their contact information, send them to your booking calendar so they can pick a day and time that works best for them.?

You want to remove as much friction as possible from them being able to connect with you.?

The easier it is for them to get a hold of you, the higher your conversation rate will be with your leads.

But don’t stop there.?

There Are Two Incredibly Powerful Things You Can Do To Increase Your Appointment Rate.?

So what are these two things you ask?

First, you want them to be as familiar with your brand as possible before they ever become a lead.

The best and fastest way to do this is with video.?

Using video ads along with a network like YouTube allows prospects to connect with you before they ever decide to ask you for your help.

As an agent this is extremely important because only the people that actually like your personality and who you are will become a lead.?

They’ll already be comfortable with you.?

You won’t be a stranger or another creepy real estate agent calling them.?

They’ll actually look forward to hearing from you.

Second, you want to prep them for what will happen when they provide you with their information.?

On your calendar page let them know what number you’ll be calling them from.?

Do you answer calls from numbers you don’t know?

I didn’t think so, and neither will your prospect so prepare them accordingly.

Here’s another pro tip.

Assign them a special number like “appointment #1197.”

People want to feel important and special.?

The more of this you can do, the more conversations you’ll have with prospects.

So if you’re following along you want to get your ads in front of people who have the highest intention of wanting your help.?

YouTube is a blue ocean for this IMO.?

Next, you want to invite them to book an appointment with you and make it as easy as possible.

A lot of calendar services allow you to redirect a prospect to your booking calendar or even embed a calendar on your confirmation page.

Finally, you want to make prospects feel important and comfortable speaking with you and this starts before they even become a lead and doesn’t stop once they’ve opted in.?

If you’d like to learn how to do this for YOUR own real estate business then join my new group Renegade Realtor Marketing on Facebook.

It’s free and I won’t be holding anything back when it comes to the best lead generation strategies and systems for real estate agents.

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