How to get 1000 investors to the table in your crowdfunding

UpCounsel, an online marketplace where companies such as Airbnb and?Postmates?post job listings for freelance lawyers, raised more than $4 million through crowdfunding. UpCounsel launched its?campaign?on Wefunder, a crowdfunding site for startups, in July. Over the next five months, CEO KJ Erickson posted videos about the company, answered investor questions, and hosted webinars. When the campaign ended in December, the startup had raised $4.22 million.

Thank you for all the support since releasing this newsletter about learning to crowdfund.

I hope all 853 subscribers so far will enjoy this next module which includes details

• How to navigate 1000 investors in your captable (or how to get around that) and
• Answers to who gets the board seat when you do crowdfunding.
• And much more.

Make sure to save this article for later use or subscribe in the YouTube channel

Lets dive in:

Module 3: Video to come: (subscribe on the YouTube channel or LinkedIn newsletter to receive updates on next releases)

1. Getting your head around the basic terms from a crowdfunding platform

2. How to avoid having 1000 crowd investors floating around in your captable.

3. Who gets to seat on the board when doing crowdfunding?

Warning: Veto rights can be damaging to your business. Here is what you should do to avoid them

Subscription Agreement and what does it has to do with crowdfunding

What do you need to be aware of when allowing crowd investors onboard

Do yourself a favor and have a strong shareholder agreement ready

Lets wrap up the key elements of this legal module

Module 4 (to come)

• Disclosures and warranties
• Your due diligence- Checking the facts during and after the campaign

Module 5 (to come)

• Think twice about your funding target and how this funding target can create momentum
• Convertible note
• Elements of a deal sheet
• Finding your key investor
• Funding target and why it's crucial to think about it twice?
• Potential existing investors?
• Valuation - How much is your company worth?

Module 6 (to come)

• Customers, employees, partners, family, friends
• Do your homework - Segmentation
• LinkedIN and social media
• Paid leads through the crowdfunding platform
• PR - How you should NOT chase the medias attention for your campaign
• Promotion of your crowdfunding
• Wrap up

Module 7 (to come)

• How to create momentum during your crowdfunding
• How long should your campaign be running
• Investment meetings
• Public launch
• Responding to public Q&A during your campaign
• The steps of launching your campaign in 3 phases
• Your campaign hits 100% funded - now what?
• Wrap up

Module 8 (to come)

• After you have raised your capital
• Engage your investment community