How to Get 10 Leads Every Week From LinkedIn

There are 7 billion people on the planet and more than 810 million people on LinkedIn.

If you aren’t getting leads.... you have a problem.

Let me just define what I mean by lead, so we are all on the same page...

I define a lead by 3 metrics...

• Are they the right Target Audience?
• Do they need what you sell?
• Do they have a Budget / Ability to Pay?

As we think about getting leads as defined above, we need to think about what we are going to do to get them... of course, there are a million different ways, but it comes down to two approaches...

1. Hunt Down and Find People Who Need What You Sell
2. Attract People Who Need What You Sell

Hunt Down and Find People Who Need What You Sell

If you look at the first option, this is what most people are doing. This is what most salespeople do and depending on the method, with varying degrees of success. The problem is, for many, they aren't comfortable doing this and it all feels a bit forced and fake.

For the first option to work, you've got to message in volume if you want to find someone who bites - it is a big numbers game.

You can add follow up messages which can improve the success, but to be honest, it's like polishing shit... it's still pretty shit. I've done it in the past and for years, it was a good option, but so many people are doing it now, the success is poor. It's also not a great way to sell expertise and value.

Think about it, if you want to position yourself as an expert and leader in what you do... why the hell would you want to cold message people?

Experts In Demand have waiting lists.

Experts In Demand don't hunt for work.

It is contrary to the brand most people want to build. So, why do people do that?

Because they have never mastered the second option.

Option one is easy, throw stuff at a wall and see what sticks or the smarter version... throw smarter stuff at a wall and see what sticks.

Option 2 is better for people selling on value and wanting to position themselves as experts.

Attract People Who Need What You Sell

This option is the best path for people selling their expertise. Especially if they want to sell as a premium service. To do this, you have to achieve what I call 'resonance'.

Resonance is where your message and the audience's priorities align. You get their interest and attention. When you find that, you can get leads every single week. You can create content that speaks to the needs of your target audience.

I see tons of people on LinkedIn using the "I help X to achieve Y without Z" Everyone is saying they help people with problems... this is commerce/business #101...

Think of it, like this... your message is fine-tuned so that it hits a nerve. Once you achieve that, you can generate leads and create demand for what you do. I created an AVP Framework which I use to help people do this.

The Audience Value Proposition will help you see the world from your target audience's perspective. As a result, you get their attention and interest.

Recently, I was on a live group call, where I asked for a volunteer. A brave lady volunteered and provided coaching services. In the sessions, I asked my volunteer about her business and who she serves. I used my AVP framework to create content - this was all done live. In the space of 30-minutes, I created a post on LinkedIn and generated 2-3 people asking for more details.

Once you achieve resonance, it is about mechanics and systems. How to do implement this as a recurring process within the business. That's the easy bit. This is the same whatever tool or tactic you use.

It doesn't matter which new 'secret' lead gen method you buy, you still have to achieve resonance with your message.

Whether you use paid ads, surveys, video sales letters, emails or anything else - you still need a message which resonates.

In my case, I teach people how to do it with social media posts and content - it's simple and easy for anyone to learn and do. People who follow my process find that the more they post, the more leads they get. As their audience grows, so does their pipeline of new clients.

There are four elements to this...

• Roadmap - Defining your target audience and getting focused on what you are selling into the market.
• Audience Value Proposition - Aligning your target audience, services and message.
• Building Your Crowd - Getting in front of and staying in front of, your target audience with your message.
• Intent Thresholds - Turning Attention into Interest - Turning that message into a mechanism to bring in leads.

Once you have the above nailed, I advise people to systemise so that they can set a floor. The floor should be simple... start with 2 leads per day and work up. You don't need ads, just posting on LinkedIn will go it. If you've got resonance, it's just about consistent effort.

2 Leads per day should be your minimum bar for success.

In my upcoming free training session, I will be showing how this works in more detail. I'll show you people apply it and bring in 10 leads per week by implementing this on LinkedIn.

If you'd like to join the live call to go a bit more in depth on this, you can sign up here