How to Get 1 Million Followers on Social Media

How to Get 1 Million Followers on Social Media

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Today, every entrepreneur has the ability to reach countless potential customers.

It’s all about your following and content creation strategy.

Brendan Kane, the founder of Hook Point, has helped countless companies and entrepreneurs grow their social media followings.

You can watch the video of our full discussion below or just listen to the audio version as a podcast. If you want more content like this?you can subscribe to our Youtube channel

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He says having an audience leads to stronger relationships and supporters in your endeavors and opportunities for strategic partnerships and other ways to grow the brand.

Although there are numerous growth strategies, Brendan says what matters most is the content strategy. Without the right content strategy, your content will get suppressed by the algorithms and won’t have strong reach and engagement.

It can be tempting to focus on the number of followers, but Brendan recommends focusing on how much time people spend consuming your content because that leads to followers. If you master reach and engagement, you will generate followers. If you master time spent with your content, you will master the followers.

Many entrepreneurs struggle to grow their social media channels and build engagement because they use outdated social media workflows. Instead of starting with a brand guideline to dictate their ideation, Brendan recommends starting with research to identify what is and isn’t working in the ecosystem. That means looking beyond just your direct competition to see what other contributors and brands are doing.

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That research can help you make an informed hypothesis of what drives performance in the content. You then take those hypotheses to form your ideation. Brendan gives the example of YouTube — if research shows a particular format and structure for a video makes it successful, try producing a single video in that format. You can then measure the success of that single piece of content to inform the process over again. If that video didn’t perform, look at what didn’t work, what elements were off, and what made it unsuccessful. Then tweak the approach and try again.

This strategy is the opposite of most people creating a slate of content for months at a time, but it allows entrepreneurs to hone in on creating quality content in the right format.

After working with social media creators and brands of all sizes for years, Brendan says people’s biggest mistake is focusing on frequency over quality. The old way of thinking told entrepreneurs to push out as much content as possible, and something would stick. But Brendan says frequency only matters once you have your content dialed in. To get to that point, you have to slow down and try different types of content, experiment, and see what resonates with your audience. Success and growth come from studying content formats and making decisions based on that.

Instead of focusing on numbers, focus on content. Taking an agile approach to content creation can help brands of all sizes create an engaged and connected audience.

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  2. Listen to episode 98 of the podcast where we talk about these things in much more detail including sharing our personal stories.
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Md Mehedi

Digital Marketing Specialist And Social Media Expert

2 个月

Increase followers of any social media. Organic followers. Click on the link to order??https://www.fiverr.com/s/Ke7ylbV

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Thank you for sharing ??

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Vito Petrera

Imprenditore. Libero professionista Affari internazionali

2 年
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Ryan Acosta

@gatorbate32038

2 年

Love this # [email protected]

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James Acuna

Former CIA Sr. Operations Officer. UAS/CUAS expertise in EMEA theater. Conducting investigations/due diligence; business intelligence, business advisory (VC/PE/FO) , and UHNWI training worldwide.

2 年

There are additional factors to take into account as well such as the medium and attention span of your audience . We are dialed into the fishing community and provide social media strategies for these boats and crews . However we always imagine our clients scrolling their feeds in IG or FB and we have .3 seconds to grab them . I never want to get into a TLDR situation

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