How Generative AI is Transforming B2B Marketing ?? Vol. 1, Issue 12
Arthur Sabalionis
CEO @ AJ Marketing | I love bringing stories to life through creative marketing ??
?? Greetings and a warm welcome to The Marketer's Guide to Asia! ?? Presented to you by AJ Marketing co-founders?Arthur Sabalionis?and?Joon Kim. Our newsletter exclusively cover the latest updates and unique perspectives that an Asia marketer should be aware of. We hope that you find it as interesting as we do.??
???Asia Marketing Must Knows
???Business Intelligence Brief
???Marketing Strategy Reviews
?? Asia Event Calendar
?? Tesla?is officially launching in Malaysia on July 20th 2023.
?? Boucheron?introduces Han So Hee as their first global brand ambassador.
?? Klook?enters music tourism industry by becoming the official sponsor of Taylor Swift's The Eras Tour in Singapore
???WeChat?Pay will be accepting global cards for overseas visitors in China
?? Victoria's Secret launches first ever local campaign with Malaysian models.
?? Midjourney reveals v5.2 and introduce new zoom out feature.
???Meta?launches Threads a new app that is pretty similar to Twitter. In just a few hours of launch,?the app garnered 5 million users.
?? Culture Drop: The Anime Impact
???Anime has quietly evolved into a $28 billion industry offering exciting opportunities to brand marketers.
???In Indonesia alone, anime titles are more popular than marketers would intuitively expect. About 60-70% as popular as other leading genres.
?? The Emerging Popularity of Generative AI in B2B Marketing
???LinkedIn has seen a significant growth in “AI”-related posts indicating a growing interest among B2B marketers on the platform.
???LinkedIn members in the marketing & advertising industry were among some of the most engaged in AI-related conversations.
???Just over 2 of 5 B2B marketing leaders say they have a “somewhat good” understanding of how to leverage generative AI marketing tools for B2B marketing campaigns.
???Functional uses of Generative AI for B2B marketing will remain consistent in the next year; focused on efficiency & content creation.
?? The Future Shopper Report 2023
???35% of all online shopping globally goes via marketplaces.
???53% of global shoppers say a better price would make them shop directly from a brand, making it the number one reason.
???Marketplaces are streets ahead of the competition when it comes to best experiences.
???The no.1 thing global consumers would change about online shopping is "faster delivery".
?? Coca Cola x Riot Games: Limited Edition Ultimate Zero Sugar
???Brand Name: Coca Cola
???Industry: Food & Beverage
?? Product: Coca Cola x Riot Games: Ultimate Zero Sugar
???Goals & Objectives:
???Marketing strategy: Game marketing and collaboration
领英推荐
???Target Audience: League of Legend gamers, young generations
???What We Loved About It?
?? DIORIVIERA at Desaru Coast Malaysia
???Brand Name: Dior
???Industry: Retail Luxury Fashion & Accessories
?? Campaign name: DIORIVIERA
???Goals & Objectives:
???Marketing strategy: Limited-time store
???Target Audience: Luxury fashion enthusiast.
???What We Loved About It?
?? 19 - 21 July 2023
?? Japan
?? Technology
?? 20 - 21 July 2023
?? Online
?? Marketing
?? 20 - 23 July 2023
?? South Korea
?? Marketing
?? 21 July 2023
?? Singapore
?? Marketing
?? 25 - 26 July 2023
?? Japan
?? Marketing
?? 26 July 2023
?? Thailand
?? Entrepreneurship
?? 27 July 2023
?? Singapore
?? Marketing
?? 28 July 2023
?? Malaysia
?? Marketing
?? 28 July 2023
?? Singapore
?? Technology
?? 28 July 2023
?? Vietnam
?? Tech, AI
?? 28 - 30 July 2023
?? Malaysia
?? Technology
If you enjoyed this newsletter, make sure to?press like, comment your thoughts, and share?to your peers?so they don't miss out!
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??THANK YOU FOR BEING AWESOME???
Loving the 12th issue of The Marketer's Guide to Asia - super insightful! ?? For anyone looking to amp up their sales team with top-notch pros, we get all our sales-related staff from CloudTask. They have an awesome marketplace of vetted sales professionals, and you can check out their videos before hiring. Peep it here: https://cloudtask.grsm.io/top-sales-talent They've been a game-changer for us! ???
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1 年Woow Arthur Thanks for this resources and information man.
Thanks for Sharing! ?? Arthur Sabalionis