How Generative AI is Changing the Way We Work
I’m incredibly grateful for everyone who supported my campaign for the Entrepreneur of Impact competition with Forbes. Your votes, shares, and encouragement meant the world to me!
Beyond this competition, the real impact is helping GENYouth empower kids with the resources they need to thrive. I couldn’t have done it without your support. Thank you for believing in me and this mission! ??
Announcements
??? New Lead Gen HQ Podcast Episode ??
Content isn’t just for brand awareness—it’s a lead-generating machine if you do it right. In this episode of Lead Gen HQ, host Alex Oliveira breaks down how to create blogs, videos, and webinars that actually convert leads into customers.
Learn how to:
? Write blogs that drive SEO traffic & leads
? Use video content (short & long-form) to increase conversions
? Leverage webinars & gated content for high-quality lead capture
? Automate & track content ROI with the best tools
If you’re tired of creating content that doesn’t bring in leads, this episode is for you. Hit play now! ??
Industry Insights
1. The Rise of Generative AI: From Novelty to Necessity
How are you using AI? I'm always curious to learn how people are using this incredible technology that has the potential to create and kill careers. Generative AI has moved beyond entertaining experiments and into the core of innovation. This is definitely the case for us here at Prediq. We've built several apps, and saved thousands of hours doing tasks from A-Z. Simply put, we are stronger and more efficient. That's something to be excited about! Most of us are using these LLM's (Large Language Models) to produce original content—whether that’s text, images, or even music. Early on, these technologies were mostly known for quirky outputs like AI-written short stories or surreal artwork. While novel, they didn’t feel mission-critical to most organizations.
Today, that’s all changed. Businesses large and small rely on tools like GPT-4, CoPilot, Anthropic, Perplexity, and others to tackle real-world problems—automating content creation, streamlining customer support, and driving product design. Because these models can interpret context and generate results that sound (or look) remarkably human, they’re becoming indispensable for teams that need quick, high-quality output. There's no time to sit this one out! The world's largest brands are taking advantage of AI. The reality is, if they're using it and you're not when competing for the same target audience, you will lose.
According to one Gartner projection, by 2025, 30% of outbound marketing messages from large organizations will be synthetically generated—a striking indicator of just how quickly AI is becoming a mainstream necessity rather than an experimental add-on.
The shift is real. As generative AI continues to expand, more industries are discovering its potential to save time, reduce costs, and spark new ideas. Far from a passing fad, this technology has become a driving force behind how we work, create, and innovate.
2.? The 2025 State of Digital PR Report Is Here!
Digital PR is evolving fast, with interest in the field growing nearly 30% in recent years. To capture the latest trends, Buzzstream interviewed over 150 digital PR professionals worldwide between November and December 2024.
This year’s State of Digital PR Report dives into: ?? Top tactics driving success ?? Biggest challenges PR pros face ??? Must-have tools for 2025
Get a data-backed look at where digital PR is headed and how you can stay ahead.
3. What Makes a Winning Ad? Gemini Analyzed 13,000 to Find Out!
Want to create ads that truly connect? Gemini analyzed 13,000 top-performing YouTube ads and found one key takeaway: Creative storytelling drives success.
What stands out?
On YouTube, brands have the freedom to tell compelling, original stories that resonate with their audiences. Want to see what’s working and how you can do the same?
4. Circle, Search, and Do More—Now Powered by AI!
Google is making Circle to Search even smarter with AI Overviews and new action shortcuts.
? What’s new?
From discovering richer insights to getting things done faster, these updates make searching on Android more intuitive than ever.
5.?Measuring Brand Awareness in 2025
2025 is shaping up to be the "Year of the Brand," with B2B companies allocating nearly 29% of their marketing budgets to brand awareness in 2024 (Gartner). But how do you measure success?
Brands use multiple formats and strategies to capture attention, including: ?? Sponsored Content – Paid placements featuring logos, products, or messaging. ??? Podcast Ads – Audio ads embedded before, during, or after podcasts. ?? Billboards & OOH Ads – Physical placements like digital screens and transit posters. ?? PR Stunts & Guerilla Marketing – Attention-grabbing campaigns that spark buzz. ?? Product Placement – Subtle brand integrations in film, TV, or video games.
With so many approaches, tracking effectiveness is key. AHRefs breaks down 11 workflows to help you measure and refine your brand awareness strategy.
6. Do Links Still Matter for SEO? We Analyzed 1,000,000 SERPs
Google recently stated that links matter less than they used to—but is that the full story? We put it to the test by analyzing 1,000,000 search results, and the data shows a more nuanced reality.
? Yes, links have less influence overall. ?? But for certain types of queries, they still play a critical role.
Most SEOs accept that Google is shifting focus, but ignoring links entirely could be a mistake—especially for competitive search terms. Want to see where links still make an impact?
7. The Truth About Title Tags: Why Longer Can Be Better for SEO
Most SEO tools insist on keeping title tags under 60 characters—but should you? Our research says no. In fact, longer title tags (even 200+ characters) can improve rankings.
Why? ? Google still reads the full title—even if it gets cut off in search results. ? More relevant keywords = more search visibility. ? You can optimize for multiple queries without keyword stuffing.
So, instead of stressing over character limits, focus on making your titles rich with relevant terms that align with what users are searching for.
Changemakers
Changemaker of the Week: Bills Fans Turn Sportsmanship Into Support
After Baltimore Ravens' Mark Andrews dropped a crucial pass in the playoffs, he faced a wave of online hate. But in a class act of sportsmanship, Buffalo Bills fans—known as Bills Mafia—rallied behind him in an unexpected way.
They launched a GoFundMe to support Breakthrough T1D, a charity for Type 1 diabetes, which Andrews has battled throughout his career. Their $5,000 goal was shattered in hours, surpassing $100,000 by week’s end.
Andrews responded with gratitude, reminding us that even in defeat, kindness always wins.
Marketing Solutions
How To Set up a Biolink Page at Pushbio
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Test your website and business listings
Free Tools
Pushbio
How to Make Your Website ADA-Compliant
Free Influencer Strategy Guide
At Prediq, we’re always on the lookout for solutions that help your business stand out. We recently came across Creator.com’s Free Influencer Strategy Guide, and it’s packed with everything you need before launching an influencer campaign. You’ll learn how to pick the right influencers, negotiate deals, and measure success—all in one place. Check it out here and let us know what you think!
Events
YMCA Inspiration Breakfast
The 23rd Annual YMCA of South Palm Beach County?Inspiration Breakfast will be held on March 5, 2025 outdoors at the Peter Blum Family YMCA in Boca. This year, the keynote speaker will feature the Five-Division World Boxing Champion, Olympic Gold Medalist and Hall of Famer... Sugar Ray Leonard!
Lighthouse for the Blind of the Palm Beaches EnVision 20/20 Luncheon
Wednesday, March 12th, 2025, at 11:00 am at the Sailfish Club in Palm Beach. Join them for the 4th Annual Luncheon, featuring a delectable meal, an inspiring keynote address by Sherlock Washington—Entrepreneur, Mentor, Trainer, and Paralympic Athlete—and live music by visually impaired Spanish-style acoustic guitarist Islay Rodriguez. A versatile performer, Islay’s repertoire spans Flamenco, Smooth Jazz, Brazilian classics, and more, delighting audiences across central and south Florida since age 16.
eMerge Americas | March 27-28 | Miami, FL - Great for tech innovators, startups, investors, and business leaders interested in shaping the future of technology and entrepreneurship.
Heal the Planet Day
Heal The Planet Day will take place on Sunday, April 13, 2025 in Esplanade Park, Ft. Lauderdale from 10 am to 4 pm. Join us as we celebrate Earth Day by bringing together the South Florida community for a day of family-friendly activities. Heal The Planet Day is a great event with an amazing array of activities for all ages, food vendors, live entertainment, and our amazing 25-foot Globe.
Mom 2.0 Summit | April 3-5 | Orlando, FL - A Conversation for Moms, Marketers, and Media
VidSummit | October 7-9 | Dallas, TX - VidSummit is NOT a place where influencers connect with their fans. It's a place for Creators, Marketers, and Brands to come together to learn, network, and strategize. VidSummit is BY content creators and FOR content creators.
Quick Stats
It's not about money or connections. It's the willingness to outwork and outlearn everyone.
- Mark Cuban