How to Generate Your Own Insurance Leads Online

If you are an independent insurance broker, you must have asked yourself by now: “How can I generate my own leads?” While the internet may have facilitated the relationship with customers and even helped with advertisements for a lot of independent brokers, this is still a complex subject. That is why Ed Cortez created the Digital Insurance Broker channel to help all types of insurance brokers with their digital marketing needs.

Generating your own leads may seem complicated and even expensive to those who are unfamiliar with the most recent marketing strategies. But rest assured that it is completely possible to create a campaign from scratch, launch it, and get good leads without the need to hire an agency. And because you know your audience better than anyone, it is far more likely that you will understand their online behavior better than any expert.

However, one thing that might be holding you back is the lack of knowledge on the subject, especially if you have never done something like that before. Fortunately, this is easily resolved. In fact, in this video, you can see how to generate your own insurance leads with the careful explanation of Ed Cortez. Using his vast experience in the digital marketing segment, he shows you how to start an online marketing campaign from the beginning, using the best and most accessible tools.

With the guidance of an experienced marketing professional, you can generate your leads and use all of your experience with sales to convert them into clients, which will easily let you achieve the goal of writing at least 30 policies in 30 days. In this video, for example, Ed Cortez shares some information about what you need to increase your sales, and that is a funnel.

This clear and simple explanation will help even those who have never heard of a funnel and what it can make for your marketing strategy. Because if you are applying digital marketing to your business, you must know what a funnel is and how it is essential to have one for your marketing endeavors. And even if you already know about funnels, Ed Cortez also discusses here how to use it specifically for the insurance market.

There are many types of funnels, each designed to work in a specific situation but the Digital Insurance Broker chose to focus on two of them so that you can truly understand them and start applying them as soon as you finish watching. These two main funnels, direct offer and the attract and convert strategy, are a great fit for every insurance broker who is starting to use digital marketing, especially because they are easy to understand and bring effective and immediate results.

Besides explaining in more detail how these funnels work, where and when you should apply them and how to create campaigns in each one, Ed Cortez also explains the possible leaks in each situation. Because, just like in real-life funnels, sometimes leaks happen, and you lose leads and future clients. While this is a natural thing to happen in the sales process, with the help of the Digital Insurance Broker, you can take action to avoid leaks or make them smaller, guaranteeing that your funnel will work more effectively.

Although Ed Cortez’s focus on this video is marketing funnels, he takes this opportunity to explain many other terms and concepts of digital marketing. It is necessary to learn all this to have a really functional funnel, but knowing all of this will also help you understand digital marketing better and plan more compelling campaigns. Knowing about your target audience, for example, is essential for every insurance broker but, Ed Cortez goes beyond and talks about the way we can divide online users into three major groups. This way, you can direct your efforts to the groups that are likely to convert into sales and save your money and time by not investing in people that are absolutely not interested in your insurance product.

The Digital Insurance Broker also anticipates some general questions you may have about digital marketing and answers them in this video. Competition, for example, is something that goes through the mind of most people when we talk about online marketing. After all, if everybody can use the internet for advertisement, that will probably generate an absurd amount of competition. But there are many ways to resolve that. By using technology and the cutting edge algorithms in ad platforms in your favor, you will see that competition is a minor issue in digital marketing. And if you have any other questions about the online competition or digital marketing that were discussed in this video, just leave a comment, and Ed Cortez will certainly help you with your marketing needs.

Understanding digital marketing may seem daunting at first, but Ed Cortez actually makes it pretty simple and accessible. And once you have this knowledge, you can plan your actions and direct your marketing effort with much more accuracy and efficiency. Besides, the advantages of not having to depend on a marketing agency go way beyond the financial.

With this hands-on approach to digital marketing, you optimize the process of generating leads and build strategies that are custom made to your needs and the needs of your customer. The development of a landing page, for example, with Ed Cortez’s assistance, you can have a web presence that fits your profile exactly, and you can personalize your page to start a good relationship with your client from the moment he or she sees your landing page. And everyone who works in sales knows that these small details make a huge difference in the end. 

All of these tips and guidance are lost when you hire someone to create your digital marketing strategies, so do not miss this opportunity to learn about digital marketing targeted for insurance brokers from the best. Besides this video, with everything you need to know about generating your own leads, you can also check out more content about digital marketing in his channel and follow Ed Cortez’s weekly lives on YouTube. The Digital Insurance Broker will definitely change your insurance business and guide you to writing policies every day!