How to Generate UTM Tracking Codes & Use in Google Analytics?
Ajay Kumar
Digital Marketing Manager | Contact for Sustainable Growth with Digital Marketing | Specialize in Lead Generation & Sales Funnel
UTM tracking links are URLs that have several pieces of code attached to them – called UTM parameters – that ultimately help you track each link in great detail.
Create your UTM tracking code here:
https://ga-dev-tools.appspot.com/campaign-url-builder/
To give you an example of what a UTM tracking link looks like, it’s something like this:
What are UTM tracking codes/Links?
For eg: https://www.lilachbullock.com/?utm_source=facebook&utm_medium=social&utm_campaign=sale
How to Generate UTM Tracking Code?
If you want to track where your traffic is coming from, specifically – beyond just Facebook, Twitter or any other social network you’re using – you will have to provide a specific value for “source”, which will be the exact source of your traffic; for example, a specific Facebook group, a certain update and so on.
Basically, you can go as far as you want and track the exact source of your traffic.
Generate Your UTM Tracking Code Here: https://tinyurl.com/zvv7gd7
How to use UTM Tracking in Google Analytics
Make sure Google Analytics is installed on your website. 2. Visit Google's free URL builder page. 3. Create a unique URL for every ad or link. 4. Instead of linking to your website, simply use a unique URL. 5. Check under “ Acquisition > Campaigns” in Google Analytics to measure your success.
Conclusion
Real marketers measure everything. Building a habit of saving a few dollars today could save you millions tomorrow. So don't settle for being a good marketer. Be a great marketer by tracking everything.