How To Generate More Solar Sales
More and more Americans are looking to reduce their overall carbon footprint. This had led to an increase in demand for solar energy. Solar panels are being installed in residential and commercial settings to provide the energy needed to power small houses to skyscrapers.
Solar sales grew on average 50% annually in previous years; however, solar sales appear to be slowing down. This might be because the initial excitement behind these sales is slowing down. Or, it could simply be because many salesmen are not using the correct tactics and strategies to attract sales.
If you are in this industry or are going into this industry, it’s always a good idea to brush up on how to generate more solar sales. Let’s take at 3 fundamental tips that can help your sales grow exponentially.
#1. Become an Expert
It’s a lot easier to convince someone to purchase solar panels and equipment from you if you know what you’re talking about. Don’t familiarize with just the basics, like the features and functions of various solar panels. Instead, you should aim to be an expert in this industry. This means talking to installers, electricians, developers and others to gain further insight on various products.
Another thing that you can consider learning is why some homes or buildings are better locations for solar energy than others. It could be the way that the sun hits the house or the amount of sunlight that particular location receives in a year.
The more knowledgeable you become, the better you will be able to provide honest feedback and assessments.
#2. Learn More About Government Incentives
The government is also pushing solar sales because it is a source of clean energy. As a result, many federal or state programs offer incentives for installing solar panels.
Learn more about the rebate programs that are available in your area. Talk with utility companies to learn more about funding provided by the federal government. It’s important to note that these grants are always changing. You’ll need to make an effort to stay up-to-date with current programs and opportunities.
#3. Network with Realtors
Realtors can connect you with many potential sales. If you’re looking to generate more solar sales, you should really consider networking with more realtors. Perhaps, you might want to consider cutting them a commission for every sale that they refer to you.
It’s a good idea to also find a way to relate to the realtors and their buyers. Tell them about the benefits of installing solar panels and using solar energy. Consider their motivations, and emphasize those points. For example, 58% of people who have installed solar panels say that their primary motivation for installing the panels was because they’re a source of clean energy. They liked the fact that they were not contributing to climate change. 59% were interested in reducing their electricity bills.
We Can Help You Learn How to Generate More Solar Sales
Are you interested in learning how to generate more solar sales? Get in touch with us, and we’ll give you some tips and tricks that will help you become the top seller in your company in no time.
CJ Flaherty
781–690–5077