How to Generate More Sales with LinkedIn

As one who makes a living teaching professional individuals how to use LinkedIn to obtain more business for themselves, I’m convinced that this platform is one of the most exciting available business opportunities today.

LinkedIn, for whatever reason, cannot shake the idea that it is “just” someplace to hire a new employee or find a job.

However, as I have learned spending 7 years selling services and products on the website, LinkedIn is one of the best opportunities on the Internet today to generate a multitude of sales leads, land new business and add new clients.

I want to spend the remainder of this article sharing the path I witness successful professionals taking on this platform as it pertains to generating more leads, increasing revenue, and adding customers.

At first glance, some of the following tips may seem counterintuitive, yet that is why they work so well — they break from the outdated beliefs and conventional wisdom about LinkedIn.

Things Successful Individuals Do On LinkedIn Each Day

Invoke emotion

Individuals are so concerned with looking competent and ultra-professional on LinkedIn, they forget a key tenet — your prospective clients are people. They are human, meaning they are emotional, relational creatures. As you create content (especially video and images) on LinkedIn which has some emotion and passion behind it, you immediately stand out from the masses and make yourself more relatable, likable, and memorable with clients, prospects, and strangers alike.

Ooze authenticity

I know LinkedIn isn’t Facebook. Individuals are not on this network to look at funny videos of your cat or photos of your children. However, as we peel back our polished profile photograph and allow individuals into our actual lives in a suitable fashion, it’ll build the kind of empathy and trust crucial to all business relationships.

Provide value first

One mistake individuals make on LinkedIn is approaching prospective clients or perfect strangers and instantly asking for their attention and time. In today’s culture, in which anyone may claim expertise or authority, what will separate the players from pretenders is evidence. Use LinkedIn’s amazing publishing tools to show your experience then utilize that content as “bait” as you fish for fresh prospects.

Take a personalized, one-on-one approach

The most powerful LinkedIn feature from a business viewpoint is the capability of building and scaling hundreds of personal, one-on-one relationships in an efficient and fast manner. New automation tools have made this simple to accomplish, good news given how important it is to see prospective clients as actual people while selling on LinkedIn.

Get visual

Because humans are such visual creatures, knowing how to correctly use video and images on LinkedIn is an amazingly valuable marketing and sales tool. When correctly used, visuals will generate an emotional response with possible buyers, increase your brand, make you look more competent and credible and also build massive trust. Should I go on?

Stay organized

This is where automation tools will come into play. Additionally, LinkedIn will make it simple to manually tag and take notes directly on a prospective client’s profile page. Being organized is mandatory if you have a desire to be efficient with your sales and lead generation efforts using LinkedIn.

And there you have it — the path successful individuals like these people are following every day to generate more clients, sales leads, and revenue on this platform.

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Originally posted on Medium