How to generate more Instagram leads [Infographic]

Social media marketing, especially on Instagram, has become the priority of many brands to increase their sales.

The importance of Instagram marketing has even increased during the COVID-19 pandemic. Because many companies try to expand their audience reach to be able to survive in the crisis.

The thing is that generating leads on Instagram isn’t an easy task and requires time, money, and effort. All businesses and marketers are trying to increase their marketing ROI on Instagram. So there is a difficult contest to win.

As a result, posting some pictures and videos on Instagram won’t make your account stand out. Instead, you need to build a suitable marketing strategy to build sales funnel on Instagram and gradually redirect your followers to your sales page.

A suitable strategy to increase your leads usually includes the following stages:

1. Competition research
2. Goal definition
3. Organic audience reach
4. Content generation
5. Engagement
6. Performance analysis

Of course, there are a lot of details in each stage you need to take care of. For example, defining goals and suitable metrics are really important when you want to embark on Instagram marketing. SMART goals can make you accountable and give you the ability to measure your performance. 

As another example, you can promote your content or get more followers by collaborating with influencers. Indeed, this is a well-known trick to build brand awareness and without it, you will find it difficult to get the maximum exposure possible.

Also, using cross-promotion on all top social media platforms is another technique by which you can redirect more audiences to your account. 

Generally speaking, you need to exploit all the marketing potential of the platform if you want to get ahead of the competition. 

Let's look at several different capabilities of Instagram that can help you generate leads.

• Business profile
• Lead generation ads
• Linked Accounts
• Bio and the link in it
• Regular posts (pics/videos)
• Stories
• Live videos
• Image editing features
• Feed themes
• Swipe-up links
• IGTV
• Hashtags
• Captions
• Location tags
• Likes, comments, and shares

These items can differently boost your marketing campaign and help you generate more leads online.

Using these features needs a bit of expertise so that many brands assign Instagram marketing to social media marketing agencies.

In other words, you need to know the ability of each item to be able to make the most out of it for your campaign.

That is why our team on socialtradia.com tried to prepare a high-quality infographic to help you in lead generation on Instagram. There are several useful tips on how to boost your sales using Instagram.