How to Generate Leads if You’re in a Tech Industry

Technology is not an easy industry to generate leads for, because it usually takes building some deep relationships with prospects. It is because your leads will often have to be the early adopters of your product, which can be a tough sell. In those circumstances, relying on your company’s website may not be enough to generate leads, even if it’s perfectly optimized.

Fortunately, generating leads through social networks can be an excellent strategy. Since 80% of all B2B marketing leads from social media come from LinkedIn, this business network seems to be the logical choice to focus your efforts. Here’s how to generate leads if you’re in the tech industry:

Learn How to Connect

Many of your leads will be people you connect with on LinkedIn. With that in mind, you can see how it’s important to keep your connections relevant. Don’t just connect with anyone, and try to have a conversation with the people that do connect. Comment on their updates and follow what they do. They don’t have to buy from you right away — that connection can still pay off somewhere down the line.

[Pro-Tip]: upgrade to LinkedIn Sales Navigator as it gives you the option to save your leads giving you incredible insights into their online behaviour.

Become a Thought Leader

One of the most frequently recommended ways of building trust with potential prospects is offering them value through content. It is no accident because you can’t have deep prospect relationships without giving them something first. Your industry insights can also help you position yourself as an authority, and demonstrate that you know your business. By educating your prospects about their problem and your solutions, you ensure their attention and possibly their business as well.

Find Out What Your Prospects Need and Use It

Your content will be based on the tech industry, but your offers for generating leads should be on your prospects’ pain points. Figure out what they need. Do they require special software to streamline their business efforts? Are they looking to reduce production costs? Learning what brings them to you can help you create an offer they won’t be able to pass. Turn the content they want most into your lead magnets and blast the offer on LinkedIn.

Use Video

According to HubSpot research, 62% of consumers pay close attention to video content. As such, you could make it an essential part of your lead generating strategy. A good video could do wonders to get people into your sales funnel. Your prospects will spend less time on your video content while getting the same message that the written material offers. Video content is consumed quickly and efficiently, so make sure you use the advantages it provides when generating leads.

These are only some of the ways you can use to generate leads in the tech industry. Using LinkedIn for lead generation can yield excellent results for your business regardless of the industry. With that in mind, it would be a good idea to make the time and learn how it works, or hire a professional that could help you generate those leads.

About the Author

Perry van Beek is a pioneer in social selling with LinkedIn. He founded Social.ONE and together with his team he has been assisting companies throughout the EMEA and North American region with LinkedIn positioning, lead generation, and social selling since 2009. His company's free LinkedIn Profile Cheat Sheet is a very popular resource to quickly help people create powerful LinkedIn profiles for themselves. Perry conducts training and presents keynotes at sales conferences throughout the world. In August of this year his book LinkedIn Sales Navigator for Dummies will be published. Feel free to connect with him on LinkedIn with a personalized connection request.