How To Generate Leads in WordPress Website?

The straightforward founding idea of WordPress is based on a simple theme, that is delivering a simplified and strong content management system (CRM) to benefit both the experienced professionals and new-joiners. WordPress is packed with innumerable built-in themes and plugins making it extremely easy to use. Above all, managing as well as scaling it up and down is indeed the easiest of all. But what about WordPress' performance in lead generation?

Thanks to WordPress, digital marketers can take to pursuing, executing and monitoring lead generation strategies. WordPress completely supports Email Marketing. Linking any email marketing services for the purpose of launching extensive email marketing campaigns can be done effectively.

WordPress is also built with a significant list of plugins meant for improving lead generation efficiency.?By following a few simplified steps, one can install the professionally designed lead capture forms and apply A/B testing for identifying the highest performing forms.

At the same time, WordPress supports digital marketers with on-site re-targeting, personalization, analytics, reporting, advanced blogging features and comments.?Along with directly engaging the customers who are commenting, it is possible to add a comment redirect for taking them to a custom-tailored page.

The platform is appraised for supporting Google Analytics Tools. These are extremely useful to digital marketers for getting a detailed insight into the website visitors, assessing lead generation channels, and identifying the new conversion opportunities. Added to it, WordPress comes up with a great opportunity for inserting pop-ups,?capturing forms, providing options to trigger behaviour that makes it a high lead generation efficient platform. Moreover, the platform is supporting social media platforms, which include Facebook, Instagram, Twitter and Pinterest.

What Makes WordPress Effective in Lead Generation?

Taking a deep look and understanding the CMS market share along with the global market share statistics is rather the ideal way for assessing the WordPress lead generation efficiency. WordPress, recently, is powering almost 40% of websites, and among them, 14.7% are the most successful websites in the world.

So, by acknowledging this data, WordPress can be voted as one of the best lead generation platforms with regards to efficiency. WordPress can be easily accessed as it supports uncountable tools integration while helping to run the customized lead generation campaigns that deliver high success.

How Should You Get Started With Lead Generation by Using WordPress Website?

To attain better brand awareness and earn a higher profit margin, lead generation is the topmost priority for all businesses. Here are the techniques to the implemented and applied for optimizing your website for lead generation, enhancing the CRM plugins and tools, enticing more potential buyers and converting them to long-term warm leads.

1. Comments for Indirectly Capturing Leads

A brilliant comments management plug-In needed for increasing lead generation is the Yoast Comments Hacks. Through these methods, this plugin eases out comments management –

??? Clearing email notifications.

??? Preventing the comments from crossing the setup word limit.

??? Redirecting all the first-time commentators to Thank You page.

??? Displaying a button in the WordPress toolbar for the users to send an email to all commenters on a post.

??? Adding a comment routing option to show a drop-down menu on the discussion settings on a post that allows comment email routing.

Comments help to build up user engagement. Users' comments reflect they have browsed the page. Since they have decided to be engaged, in all probability, they will be converting into a lead. For generating leads from comments, these are the options you should follow –

i. Capturing Lead by Using Comment Redirect

After sharing their comment, the users are typically redirected to the same page. They can be converted to leads when they are redirected after comment submission to the Thank You Page or to the Special offer page.

???Step 1 - Set up and then activate the Yoast Comment Hacks Plugin

???Step 2 - Visit “Settings” and navigate to “Comments Hacks”.

???Step 3 - Click on the “Comments Redirect” tab.

???Step 4 - Choose the page to where the first-time commenters should be redirected.

???Step 5 - Save the changes.

Add an email signup form on the redirect page for starting with lead generation.

ii. Using the Comments Subscription Option

When the new comments are added, the earlier users who have commented won’t be getting the notification. But by adding the comments subscription option, notifications can be sent every time a new comment gets added. Equally, page views and return visitor counts also increase. Ultimately, it is beneficial for brand recognition, which brings up more opportunities for commenters being converted into leads.

For adding comment subscription to WordPress, follow these steps

???Step 1 - Set up and activate the Subscribe to Comments Reloaded WP plugin.

???Step 2 - Visit the Plugin settings, and then visit "Subscribe to Comments".

???Step 3 - Usually, the default settings are the most appropriate, but necessary changes should be made when needed. Save the changes

2. Dynamic Opt-In Forms

Other than plain email signup, using OptinMonster for creating visually attractive, high-converting opt-in forms is a better approach. By comparing the different forms through A/B testing, the ones converting best can be found. OptinMonster helps in using different forms for websites' different pages. The forms can also be customized based on visitors' location, the device they use for browsing and traffic sources, and even more.

3.?Exit- Intent Popup for Email Signups

OptinMonster can determine whether a user is having the intent to exit the website. Based on the users' browsing and clicks, they can be shown a popup when they are on the verge of leaving your website. There is a chance the users' will signup before exiting. It will show up right before the user will leave the site, so it is not annoying. Generally, five types of pop-ups can be added to a website –

??? On-load popups

??? Exit-intent popups

??? Site-lock popups

??? Engagement popups

??? Sticky popups

The right popup should be chosen for the right purpose.

4. Contact Forms for Lead Generation

Contact forms stand out to be another popular lead generation method in WordPress. WPForms is characterized as a user-friendly contact form plugin that helps in creating appealing contact forms and integrating them with the email services like Constant Contact and Aweber.

WPForms Lite is the free contact form plugin as introduced by WPForms. It is much effective at offering a drag and drop builder to create contact forms.

Three confirmations types on using WPForms include -

i. Showing a custom message to the visitors about completing the form.

ii. Redirecting them to your website’s another page.

iii. Redirecting them to any other crucial URL.

5. Lead Magnets

A lead magnet is a special offer used for giving incentives to the users for the specific action they have taken. It could be a user-worthy resource, a discount coupon or a free ebook. Lead magnets are deemed effective since the visitors need not exchange the value they are getting for cash. Instead, just by submitting their registration information, specifically name and email address, the users can take on the offer.

6. Campaign Optimization

The following steps should be taken up for optimizing lead generation campaigns –

i. Using A/B testing for finding out what is really working.

ii. Maximizing efforts by using multiple opt-ins.

iii. Split testing by using different videos, colours, images and more.

iv. Using multiple lead magnets for maximizing lead generation.

v. Continuing to look for new and creative lead generation methods for the website.

Lead generation forms gather crucial data like the names, contact details (contact numbers and email addresses) for communicating information later on. A few personalized questions are set up in some websites’ registration forms for segmenting the customers into different groups for automating the email campaigns. Starting with the large businesses to small and medium websites, as along with the bloggers and freelancers – anyone having a website will need a functional lead generation system.