How to generate leads who want to buy life insurance

The lifeblood of any business is the constant supply of new leads you can talk to on a daily basis. Kind of obvious right. So how do you do it?

In the world of Financial Services and particularly when you are selling Life Insurance, most people will not put this essential product on top of their shopping list.

From experience, most companies do not provide leads to their self-employed consultants and the process is left up to you. Go find a bunch of people to sell Life Insurance to then ask for referrals, easy.

Off you set into the world of Networking (now online) and look to sell your services through the room of members in the hope you may receive a referral to talk to. A long process.

Don’t get me wrong, I loved going networking, mainly for the social aspect and connecting with others, but it never really brought much business, some, but not enough.

So you then set off to message your Facebook friends, messaging them and adding some posts on your feed, telling others what it is you do. Again, you may get a few leads, but few and the process is slow.

Splatter a few posts on LinkedIn, Twitter, maybe start a blog too. All of which is great, but also be sure to keep in line with any possible client issues if you are posting updates etc that could land you in hot water with compliance.

So what is the solution to all of this and stopping the famine and feast?

Well................

you could look at running your own ads online, which could prove very expensive if you do not know what you are doing. I tried this.

Or you could find a lead generation company and buy 50 leads for circa ￡1500.00. I tried this.

Or you could put a few posts out online and hope or a few messages on messenger and WhatsApp. I tried this.

I made it my mission to find out what the successful lead generation companies out there were doing, and got together with 2 of the sharpest minds in the lead generation today to enable the self-employed financial adviser to compete with the bigger companies with bigger budgets.

The result is a Predictable Pipeline, showing advisors and consultants on how to generate their own leads online but importantly have a system that enables you to sell whilst the prospecting and lead supply continues on demand.

The process:

1. Know your niche and target audience

2. Ad Creation

3. System Funnel’s (not just for new prospects)

4. Nurture (not everyone is ready to buy right away)

5. Close

6. Repeat

All whilst staying compliant and building your brand Win-Win.

Your thoughts?