How to Generate Leads on LinkedIn

Thought you might be interested in an article How to Generate Leads on LinkedIn and thought I’d share a few points with you here. I’ve found some relevant information here so if I find more, I’ll be sure to pass it on.

There are over 433 million registered users on LinkedIn spread across more than 200 countries around the world. When it comes to building professional relationships, you could say LinkedIn is the number one social media network.

But being on LinkedIn is far from cutting it if you want to leverage its power to generate business.

Think about the last networking event you attended. You could go and stand on a corner with your business cards in your pocket and not hand out even one, or you could put yourself out there and create relationships.

Imagine LinkedIn as one big, never-ending networking event in which you can either have your virtual business cards (your profile) ready and not interact with one soul, or you could put yourself out there, starting conversations, meeting new people, expanding your network and effectively growing your business.

What are the best tips to generate business on LinkedIn?

Have a knockout profile. When you first ask to connect with people on LinkedIn or when someone comes across your profile, they see a limited profile including your name, title, company name and photo. Make that limited profile count.

Since you are pretty much stuck with your name, let’s leave that aside, but make sure you complete the position and company fields. Now about your picture: this is a critical part of your profile. First, you need one.

A silhouette doesn’t exactly say “trust me with your hard earned money”. Second, make an investment on having professional headshots taken. Trust me, a picture of yourself cropped out from a group picture does not exactly scream “professional”.

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