As entrepreneurs are most valuable resource is time. So how do you keep up with social media's output of demand with diminishing returns??
Yesterday during my webinar I showed out you can get 41 unique posts from one 30-minute podcast recording.?
I believe developing some version of a recurring series is the lever you need to meet the output demand to drive real social media marketing ROI.?
- How I generate 41 Posts in one 30-minute podcast:Distribute to 2 major platforms: Apple podcast and Spotify. = 2
- I?also video-record my podcast to post on YouTube as a weekly series. = 1 post. But I don't stop there.?
- That video gets sent out via my newsletter and posted to my website. The Youtube link posts directly to my website and into Mailchimp. = 2 posts.
- Per episode, I'm guaranteed at least 3 video clips that get?distributed to Facebook, Linkedin, Instagram, and TikTok to promote the full episode. That’s = 12 posts.
- During the taping, I make sure to get at least a couple of BTS photos as well as a TikTokable moment (guest outfit). Let's say each photo gets distributed to the 4 platforms and I use the TikTok post for Instagram and YouTube shorts = 4+3 = 7 more posts.
- Lastly, in addition to the soundbites I'm able to generate "one-liners" as separate social media graphic posts (text over photo), text-only posts, or tweets. Let's call it an even 3 per episode that is used for a combination of Instagram/Instagram stories, Facebook/Facebook stories, Linkedin, TikTok?& Twitter. = 15 posts.?
- Add it all together and you have 41 separate posts generated from one 30-minute interview and another *90 minutes of post-production and scheduling. (*if you remove graphics posts your post-production time is cut in half and you've still generated 26 posts.)
- 41?> 2?(what someone typically would distribute for a podcast)?
If you would like to jump on a discovery call about how to develop an original series email me at [email protected] today!
**YouTube shorts and Snapchat weren't mentioned. That would only work to drive up more awareness!
