How to generate 3x more leads with Pay-Per-Call marketing

There’s one thing all business owners and marketers want more than anything else: more leads.

In this week's newsletter, we dive deep into why Pay-Per-Call is not just a marketing strategy; it's the ultimate opportunity to get quality leads.?

Generating tons of clicks but converting a few sales is a common dilemma. Many marketers struggle with the same issues, wasting valuable time and resources on strategies that eventually don't pay off. This is where Pay-Per-Call (PPC) marketing becomes handy.

Pay-Per-Call is a game changer, unlike other forms of advertising, because it leverages the power of consumer intent. This article focuses on helping you understand how PPC can help you:

• Generate high-quality leads
• Increase conversions
• Boost ROI
• Reduce wasteful spending

Whether you're a marketer looking to increase your ROI or a business owner eager to connect with customers in real-time, considering Pay-Per-Call marketing is essential, as it’s our mission at RedTrack to make your marketing efforts more efficient, saving you time and scaling your revenue. Shall we get into the details then??

What is Pay-Per-Call marketing??

It's a performance-based marketing model where an advertiser pays for each qualified phone call generated from their campaigns. With PPC, you only pay for real leads, increasing conversion potential and reducing wasted spending.

This approach combines the power of digital marketing with the effectiveness of phone calls. In addition to driving high-quality leads, it allows you to increase conversions, boost ROI, and enhance customer engagement.

PPC marketing is ideal for businesses that value phone calls as a key conversion metric, such as marketing agencies, iGaming, Nutra, insurance, finance, home services, and more.

Why Pay-Per-Call is important for marketing agencies and businesses

Pay-Per-Call marketing is a valuable tool for businesses and marketing agencies. It helps connect customers with businesses in a personal and effective way, leading to more sales and growth. Here's why Pay-Per-Call marketing is important:

• Pivotal growth: Pay-per-call lead generation has become a key technique for businesses looking to improve client acquisition in the ever-changing digital marketing environment. With 69.4% of the world's total population now using a mobile device (with the global total up by 138 million since early 2023), the potential audience for these campaigns is immense.
• Higher conversions: PPC boasts significantly higher conversion rates than traditional online marketing channels. Clicks are great, but actual phone calls mean business.
• Cost-effective: You only pay for qualified calls, reducing wasted spending and increasing ROI.
• Measurable results: Track and measure the effectiveness of your campaigns with ease.
• Increased customer engagement: PPC drives phone calls, allowing for personalized interactions and improved customer experience.
• Flexibility: PPC campaigns can be easily scaled up or down to suit your business needs.

Other advantages include:

• Targeted reach
• Competitive advantage
• Real-time leads
• Improved ROI
• Enhanced customer insights

How to do Pay-Per-Call Marketing in 2024

It's 2024, and the marketing industry has grown more competitive than ever. As a business owner, you need to optimize your strategies to get real results.?

With the rise of voice search and mobile devices, pay-per-call marketing has become a crucial channel for connecting with customers directly.

Consider the following to maximize Pay-per-call marketing:

• Define your goals: Set clear objectives and expectations for your marketing campaigns. This way it’ll be easy to track progress.?

• Choose ad channels: Select platforms like Google Ads , Facebook Ads, or native advertising networks that align with your target audience
• Target effectively: Leverage location, interest, and behavioral targeting.
• Set up call tracking:? RedTrack's call tracking seamlessly integrates with tools like Ringba and Retreaver , boosting your campaign management. These integrations help you dive deep into call analytics, from understanding where calls originate to analyzing what's said during a call. It's all about getting real-time insights into which ones are generating calls, how long those calls are lasting, and even whether they're leading to conversions.
• Optimize and monitor: Track call volume, duration, and conversion rates.
• Comply with regulations: Ensure transparency and consumer privacy.

Expert advice on how to optimize Pay-Per-Call campaigns for higher payouts

Caio Beleza , a Pay-Per-Call marketing expert, shares key insights from years of launching successful campaigns. Here’s a summarized version:

1. ?Set a long-term goal. You need to set your objectives before creating and launching a pay-per-call marketing campaign, to evaluate the success of your campaign effectively.
2. Report, track, and analyze. Understand how your pay-per-call marketing campaign is functioning if you want it to be effective in the long term. This kind of performance marketing cannot be set up once and left alone, and it needs constant analyzing, reporting, and fine-tuning.?
3. Pick different PPC phone numbers for every social channel. Emails, social media, and landing pages should display different numbers so that you may keep track of the channels that bring in the most income.
4. Track customers before they make a call. Dynamic call tracking automatically uses a piece of a website’s or a landing page’s code to fill in a phone number. They may then record every online customer interaction before making that call. With this tracking, you may learn the precise keywords your callers typed and the pages they visited before.

Common mistakes to avoid in Pay-Per-Call marketing

By avoiding some common mistakes business owners and marketers make in PPC, you can optimize your campaigns for higher payouts and drive greater success in your marketing efforts.?

These mistakes include:

• Poor targeting (wrong location, interests, etc.)
• Ineffective ad creative (no clear call-to-action, etc.)
• Inadequate payout structure
• Failure to monitor and adjust campaigns

You can avoid these mistakes and improve your campaign performance by:

• ?Conducting thorough market research and targeting
• Testing and optimizing ad creative regularly
• Implementing a competitive payout structure
• Continuously monitoring and adjusting campaigns based on performance data

Final words

Pay-per-call marketing offers an opportunity for affiliate marketers and performance marketers to drive high-quality leads and conversions. By leveraging targeted advertising, call tracking technology and expert strategies, marketers can optimize their campaigns for maximum ROI.

Key takeaways

1. Pay-per-call marketing delivers high conversion rates and ROI.
2. Targeted advertising and call-tracking technology are essential for success.
3. Expert strategies like tiered payout structures and continuous optimization drive results.
4. Common mistakes like poor targeting and inadequate payout structures can be avoided with the right tool like RedTrack.

Today, pay-per-call marketing stands out as a high-performing channel for affiliate marketers and performance marketers. By implementing this approach and staying up-to-date with the latest techniques and technologies, marketers can gain a significant edge in driving conversions, revenue, and growth.