How To Generate 20 Sales Calls / Day Using A Self-Sustaining Funnel?

In this article, I will reveal the new, simple, automated marketing system we use to generate 20+ sales calls daily.

It can be managed by one person, in-house, in less than an hour a day.

It's called the Self-Sustaining Funnel?, and it's night-and-day different than common marketing methods you're familiar with because of how it's able to systematically and ethically manufacture trust with prospects before they book their sales call, leading to more bookings, higher show-up rates, higher close-rates, and less work on the actual sales call.

Let Us Install The Self-Sustaining Funnel In Your Business: https://www.scalingwsystems.com/apply-sws

And, as you'll see, it can be managed in-house, by just one person, in LESS THAN AN HOUR A DAY.

The best part is that you don’t have to keep tinkering with or changing the system as you scale; we’ve used it non-stop to generate over $25M in high-ticket sales for our coaching and done-for-you offers.

My name is Ravi Abuvala.

You may recognize my name.

I'm the guy who builds marketing systems for some of the largest names in our industry.

People like Kevin Herrington, Jeremy Miner from 7th Level, Jeff Sekinger from 0 Percent, Ryan Deiss from Digital Marketer, Greg O'Gallagher from KinoBody, Richard Yu from Impact Clients, Razvan Paraschiv from Grow Channels, Justin Oglesby and Zach Williams from Conversionly, John Tesh from the John Tesh Radio Show, and over 1,000 more just like them.

Most of the seven- and eight-figure coaches and agencies you see today were, at one point, my clients or attended my 300+ person masterminds in Miami, FL.

I've helped build over 1,290 marketing systems in the past four years, optimizing hundreds of offers and generating tens of thousands of qualified sales calls for our clients.

Everything I do for myself and my clients centers around efficiency.

My goal is to generate the most money with the least number of team members, complexity, or time required.

This is reflected in my own business, where we've generated $25M+ in high-ticket sales with less than 30 employees while I've had the free time to get my pilot’s license, buy a plane, and take over 24 trips a year with friends and family.

The truth is that we’ve officially entered into a “Trust Recession.”

Skepticism is at an all-time high, information is abundant, and competition is everywhere.

"Free consultations," hard-selling, fake scarcity, one-way sales funnels, webinars, cold emailing, Facebook groups, and DM ads no longer work.

I know because I’ve spent millions of dollars trying them all.

They no longer work mainly because they don’t build enough trust before the sales call.

This leads to high cost-per-sales-call, high now-show rates, low close rates, 60+ minute sales calls, extended sales cycles, and tens of thousands of dollars in lost deal opportunities.

This is the “old way” of client acquisition.

And trying to build all this trust on or after the sales call typically forces a company to rely on a handful of superstar salespeople, maybe even the founders themselves, creating a massive bottleneck in the business.

Think back on every high-ticket purchase you've made upwards of $3,000+; I can guarantee you decided to purchase long before you booked a sales call.

Google calls this phenomenon the “7-11-4 Rule.”

After analyzing billions of buyer data points, Google revealed that, on average, it takes 7 hours of content across 11 touch points in 4 different locations to turn a prospect into a client.

In short, more exposure = more trust = more sales.

Our tracking systems confirm this.

For every client we've had with a lifetime value of $30,000+, their journey started on YouTube, where they opt-in to a lead magnet, then read 3-4 emails, watch another YouTube video, check out our Trustpilot page, clicked on a retargeting ad, watched our video sales letter, booked a call, spoke with a salesperson, and paid-in-full.

This may seem like a random series of events to the untrained eye.

But it's not.

We've manufactured this journey after analyzing tens of thousands of sales calls to systematically pack our sales calendars with prequalified prospects who trust us and thus show up, buy, and then buy again.

The solution isn’t one single funnel, it isn’t how you optimize your advertising campaigns, and it doesn't require hiring more employees, spending all day in the DMs, or posting more content.

The solution is the Self-Sustaining Funnel?.

It is a NEW kind of marketing system that thrives in today's Trust Recession, one that relies more on systems than people and one that can be managed in-house by just one person in LESS THAN AN HOUR A DAY.

Since installing the Self-Sustaining Funnel? in our business, I've reduced our marketing team from five to one employee, increased our profit margins from 34% to 50%+, and got back a business that serves me and my time instead of consuming it.

The Self-Sustaining Funnel? systematically manufactures the "7-11-4 Rule" for all of your prospects, creating a prospect journey that leads to more and higher quality sales calls that are ready to buy and, even more importantly, can be generated while you sleep.

These are just a few of the reasons I believe the Self-Sustaining Funnel? is the absolute most effective and streamlined method for client acquisition at scale:

It creates a “moat” around your business.

More and more of your competitors are simply copying and pasting what you’re doing, offering bigger and bolder guarantees, and creating a race to the bottom.

And why shouldn’t they??

If your unique selling proposition (i.e., “moat”) for your business is how much you care for your clients or your client results, your competitors easily make the same claims.

Let’s face it: while I’m sure what you do is unique, it’s not “Uber unique,” which means it’s easy for new competitors to enter the market.

But, if you build a brand (which the Self-Sustaining Funnel? is the best at doing), you create a moat that nobody can copy, allowing you to charge more and create your own category to sell from.

It’s what allowed Kylie Jenner to reach a $1B net worth selling makeup.

It’s what allowed The Rock to reach a $800M net worth selling tequila.

It’s what allows Iman Gadzhi to sell SMMA coaching and make $40M+/year.

It’s what allows Wes Watson to sell men’s coaching and make $25M+/year.

These are all incredibly saturated industries; there is nothing insanely “unique” about their products/services, yet they’re able to leverage their brands to create generational wealth in a few short years.

Attention is the new oil, and the Self-Sustaining Funnel? is your oil rig.

You’re no longer one banned account away from losing it all.

I’ve experienced this multiple times, and it used to keep me up at night.

I tried creating new advertising accounts, but they would always be shut down eventually.

I then committed to building a much more sustainable, scalable, and leveraged system to acquire clients, which started the journey that (3 years later) would become the Self-Sustaining Funnel?.

Now, I never have to worry about getting shut down on one platform because the Self-Sustaining Funnel? makes us so omnipresent.

You’re much more profitable.

It’s common in our industry for your cost per acquisition to take up 50% of the total contract value.

That’s because you are forcing sales calls instead of enabling them (see above on the 7-11-4 Rule).

The Self-Sustaining Funnel? uses a different type of advertising that generates a much higher ROI (if you even choose to use advertising at all).

It costs us $0.17 to get someone to watch our top-of-funnel content and $0.32 for them to watch another piece of content within seven days.

Compare that to the traditional $15 cost per view for someone to watch your video sales letter (which is realistically more like a $30 cost per view if you factor in your video's 50% play rate).

It allows for a larger margin of error.

I’ve written over 1,000 video sales letters for myself and my clients, and each one takes hours of painstaking effort without knowing if it will even convert.

The Self-Sustaining Funnel relies on foundational copywriting that you can use to create hundreds of mini video sales letters.

People come to YouTube for education and entertainment, so they are more receptive and less guarded towards your more “salesy” content.

Each mini video sales letter can speak to a different selling point of your product or service and can compound each other to ensure 7+ hours of content consumption before your prospects book their sales call.

So, every second doesn’t have to be perfect, allowing you for faster testing and iterations and preventing you from wasting tens of thousands of dollars in ads in the testing phase.

You can create multiple lead magnets from assets you already own.

We generate roughly 75 leads daily from one-off lead magnets we created that attach to our YouTube videos (name, email, phone number).

Most of the time, it’s just the Google document I use as the script for the YouTube video.

These leads get hit up by our appointment-setting team, uploaded to the advertising platforms as custom audiences, and sent emails from our newsletters, with roughly 20% of them eventually booking a sales call.

No ad spend required.

It’s self-sustaining.

We have videos that organically generate thousands of monthly views, which I created 2+ years ago.

These views become leads, leads become sales calls, and sales calls become clients.

For about an hour of work, I have something that grows on its own and generates high-ticket clients in perpetuity.

This is so critical and one of the key differences between the Self-Sustaining funnel and Facebook Ads, Facebook Groups, DM Campaigns, or short-form content.

This was taken at 2:33 AM EST when I had the idea to share this idea with you:

It has retargeting built-in.

Thanks to the YouTube algorithm (and a few special tricks we use), we can create a “binge-watching” experience for our prospects, significantly increasing the likelihood of booking a call and becoming clients.

We’ve also found that it significantly increases the return on our ad spend from other channels (i.e., Facebook Ads).

You’ll be ahead of the curve.

For better or for worse, more and more people are “giving it all away” online.

Every day, a new guru pops up and makes it their mission to destroy all other gurus.

They are uploading entire courses online for free, essentially cutting the knees from under their competition.

If it hasn’t happened to you yet, it will.

Information is democratized, everyone can share it, and everyone can access it.

Instead of being upset or trying to guard your secrets, leverage the Self-Sustaining Funnel? to generate as much reach as possible while it's still a blue ocean.

Give away the information, sell the implementation.

It leverages your best salesperson: you.

Let’s be honest: we have no desire to sit on 8+ sales calls every day, no matter how much money we make from it.

But nobody will ever be able to sell as well as you.

Nobody cares as much or has as much expertise, which is why the Self-Sustaining Funnel? is so powerful.

It turns you into the #1 salesperson for the company but in an infinitely leveraged way.

Your salespeople become more like order-takers as you publish sales assets that educate your prospects, handle objections, nurture, and sell them.

This allows you to hire fewer salespeople and increase your average revenue per employee.

We also use “transfer of trust” videos to transfer all of that equity we have with our prospects to our sales team before the sales call.

If you're ready to jump on this one-of-a-kind opportunity, don't hesitate to make your move and book a call with our team immediately.

We're searching for a beta group of coaches, consultants, course creators, advertising agencies, and online service providers who want us to install a Self-Sustaining Funnel? in their business in the coming weeks.

We’re not hard-selling anyone; we only want people who see the value in this new marketing system and want to be one of the first people to leverage it for their industry.

So, there's absolutely no risk in simply setting up a call to talk about how we can tailor the Self-Sustaining Funnel? for your business.?

For those of you who are interested but still have some questions, let me address a few concerns you may have around leveraging the Self-Sustaining Funnel? in your business.

Isn’t organic very slow to scale?

The traditional way of posting organic content is slow to scale, but this is not that.

We doubled our organic reach this year by leveraging the Self-Sustaining Funnel?.

Remember, more views = more exposure = more trust = more sales calls = more sales.

We leverage hyper-targeted audiences, a specific type of advertising campaign on YouTube, and a specific structure to our videos (and their cadence) to systematically manufacture those 7 hours of content for pennies on the dollar.

We also leverage middle-of-funnel assets (like paid retargeting ads) to squeeze the most out of every viewer and be able to generate that consistent 20 sales calls a day average.

In addition, we leverage other channels and platforms (short-form content, Facebook ads, etc.) to fuel this organic growth.

So, it’s really the best of both worlds.

All of the content consumption and trust that comes from organic with the rapid scale of paid advertising.

Isn’t this very messy and complex?

Yes and no.

It’s not messy.

It would likely be if you didn’t leverage the Self-Sustaining Funnel? and instead just randomly posted content, but the Self-Sustaining Funnel? was created with efficiency in mind.

Every single thing is connected to another and has a place.

Every piece of content we create and asset we build follows a specific message derived from the foundational aspects of the offer (avatar, pain points, USP, etc.).

It’s like an orchestra, each piece perfectly playing with the other to create something beautiful.

It is easy to manage once you have it set up, but setting it up does require a science and a system.

But you don’t want it to be easy.

If it were easy, everyone would do it, and it wouldn’t be valuable.

Any schmuck can make a guarantee and run a Facebook ad (which is why you see so many of them today).

The Self-Sustaining Funnel? requires an upfront investment but pays dividends for years.

Isn’t it difficult to create content? Don’t I need to hire an entire media team?

I’ve been in this game for 4+ years.

In my experience, content creation has followed a bell curve.

In the beginning, you could get away with just a webcam video and a crappy mic.

Then, as more people entered the scene, the production value went way up.

Now, people are somewhat desensitized to high-production quality content (they equate them with ads) and want their content creators to feel more “relatable.”

My #1 performing piece of content is a Loom video on how to use LinkedIn Sales Navigator.

And we get an insane amount of engagement when we post similar “casual” style videos.

So you don’t need to invest tens of thousands of dollars into equipment or a media/editing team (although eventually, you’ll likely want to); what’s more important at first is the message/script of the content/asset and how and when you distribute them.

We’re also not trying to be famous; we’re trying to be wealthy.

So we don’t need our videos to be like Mr. Beast, whose target audience has an attention span of 2 seconds and requires hundreds of hours of editing per video.

As you do scale to multiple pieces of content a week you’ll want to create a media system like ours that allows us to take 6 hours of filming a month and publish 300+ pieces of content without my involvement.

Shouldn’t I be creating short-form content (i.e., Reels/Shorts/TikToks)?

This was a huge mistake I made after I started to see success on my YouTube channel.

Everyone was telling me to create short-form content because the platforms were promoting it.

I don’t have unlimited time in my day, so when I prioritized short-form content I stopped posting so much on YouTube.

I went from posting 2x a week on YouTube to 2x in 3 months.

And honestly, we saw a dip in our revenue.

And I stopped following the foundational messaging of our offer (avatar, pain points, desires, etc.) and instead started posting whatever got us more views.

Our best video became a video of me talking about where I went to the bathroom in my plane.

How many qualified leads do you think that brought me?

Short-form content is also terrible for conversions.

Remember, exposure = trust = calls = sales, and there isn’t a lot of exposure in 60-second videos.

When I finally spoke to some of the masters of the short-form content world, they explained that short-form wasn't the right move unless I had a very wide, low-ticket, business-to-consumer audience.

They suggested that I use my short-form content to drive to my long-form content (i.e., Self Sustaining Funnel?), but that still doesn’t make sense for most people.

Our average short costs us $60 and gets us 3,000 views.?

If you imagine that 1% of those views click the link in our bio to go to our long-form content, we’re paying $2 for every view of our long-form content.

That’s not bad, but if you add in the fact that it isn’t targeted, it requires management of multiple editors (our team is 4+ editors), and it’s 13x the cost-per-view as what we’re getting directly from YouTube, it starts to make less sense.

I’m not saying don’t do short-form content; we’ve had many clients see success taking their short-form content and plugging it into the Self-Sustaining Funnel?.

I’m telling you that we’re obsessed with efficiency, and for most people, creating short-form content to generate high-ticket sales is not efficient.

You do see short-form content in the Self-Sustaining Funnel?, but that’s only after we’ve built the conversion mechanism that is our long-form content.

It just acts as another form of traffic.

Can’t I just keep doing what I’m doing?

Yes, if whatever you’re doing is working, by all means, keep doing it.

That is the beauty of the Self-Sustaining Funnel?: it works in conjunction with your other client acquisition methods.

Whether that’s DM ads, video sales letters, Facebook Groups, cold emails, Instagram shoutouts, lead magnets, etc., the Self-Sustaining Funnel? will actually increase the effectiveness of these channels.

But, take it from someone who has made and spent millions trying all of the above methods: you want also to start to build a brand through the Self-Sustaining Funnel?.

The brand is the only thing that will last, and it is the only thing in our industry that will give our companies real enterprise value.

Some day, your ad account will get shut down, you’ll have your appointment setters quit, your Facebook Group will go dead, etc., and you’ll be happy you spent the extra time and money building a brand through the Self-Sustaining Funnel?.

And, as I said earlier, the Self-Sustaining Funnel? doesn’t require you to give up cash now for cash later.

It is meticulously crafted to be the best of both worlds.

You’ll be putting out more value than you take from the marketplace, while still taking a lot.

Isn’t content difficult to monetize?

If you relied on ad sense, sponsorships, or low-ticket products, yes.

If you’re a coach, consultant, agency owner, course creator, or online service provider with a price point of $2,000+, it’s almost too easy to make money.

We’ve learned that about 2% of viewers become leads for our business.

So if your video gets 1,000 views, you’ll get around 20 leads.

If you set up the Self-Sustaining Funnel? correctly, about 20% of those leads should eventually become sales calls.

And because of the method in which the trust was manufactured before the sales call, closing rates using the Self-Sustaining Funnel are around 35%.

This means that for every video that gets 1,000 views, you can earn around $7,000 (1,000 views x 2% conversion rate x 20% booking rate x 35% closing rate x $5,000 price point = $7,000).

What if you could get 1,000 views for $170?

These numbers can vary greatly depending on your offer, price point, messaging, how you structure your videos, middle-of-funnel and bottom-of-funnel assets, etc.

Still, hopefully, you’re seeing that you don’t need to become Kylie Jenner to turn this into a real wealth-creation machine.

So, with all that being said, we formally invite you to book a call with our team about how we can install the Self-Sustaining Funnel? in your business today.

We’re only looking to work with a handful of coaches, consultants, agencies, course creators, and online service providers who have a price point of $2,000+ and who understand how powerful the Self-Sustaining Funnel? can be for predictably generating qualified sales calls that show up, buy, and buy again.

I’ll spend the rest of my time here explaining how the process works, how quickly you can start seeing results, and what you'll get by working with us.

First of all, I cannot stress this enough: there is not just “one thing” that makes the Self-Sustaining Funnel? work.

It’s not just about posting more content, running YouTube ads, creating a video sales letter, launching retargeting ads, creating a lead magnet, etc.

It’s a system.

All the pieces work together harmoniously, like an airplane engine; even one missing piece could lead to disaster.

It could easily take 100+ hours if you tried to piece together this entire system on your own, not to mention you've never built it before, so you don't even know what "success" looks like.

This is my life's work.

After testing dozens of different types of marketing campaigns, spending millions on ads, and working with 1,000+ clients, we've boiled this process down to an exact science.

Second of all, this is NOT a course.

We are licensing out to you a system that has generated us $25M+ in high-ticket sales and helping you install that system in your business.

We’ll be inside a private Slack channel with you and your team, answering questions, delivering assets, and optimizing campaigns.

Our team of experts does most of the heavy lifting for you: building, structuring, and connecting the Self-Sustaining Funnel?, writing the video sales letter, advertising copy, and foundational assets, setting up the advertising campaigns, piecing it all together, and testing it before we go live.

This means you'll spend less time watching course modules or sitting through 2-hour group coaching calls and more time getting stuff done.

Which ultimately means that you'll make fewer mistakes and get your Self-Sustaining Funnel? launched faster, with our average client having their entire Self-Sustaining Funnel? launched in 23 days.

Here's how our process works:

First, we’ll optimize your offer using our Golden Gap formula, making it irresistible to your market.

You’ll be able to charge higher prices, close more sales calls, and collect more cash up front, all while making your services simpler and cheaper to fulfill.

Which ultimately means that you'll take home more money with less work and start to separate yourself from your competition.

We do this first because it builds the foundation for every other step and allows us to scale to a much larger, much colder market.

Next, we'll help you create your Sales Copy Blueprint.

This is a one-pager we can pull from to enter the conversation in your prospect's mind and create persuasive messaging that slices through the noise in your marketplace and creates consistency across all your channels.

Which ultimately means that you'll increase the efficiency of your top-of-funnel, middle-of-funnel, and bottom-of-funnel messaging, leading to more clicks, leads, calls, and sales with less investment and effort.

The best part of the Sales Copy Blueprint is that it is easily the most valuable asset in your business.

You can hand it over to any future hires or advertising agencies you work with, and they'll be able to create hyper-specific messaging in minutes.

We'll even show you how we use it with Chat GPT to create an unlimited supply of new advertising copy, social media content, email campaigns, and marketing assets.

Next, we'll build and install the Self-Sustaining Funnel? for you.

This custom, automated, end-to-end marketing system is meticulously crafted to create a prospect journey that manufactures trust and turns total strangers into qualified, ready-to-buy appointments on your calendar.

Every Self-Sustaining Funnel? is different.

Our team of experts will look at what traffic channels you're already using and what converting assets you already have in place to create a custom-tailored marketing system that uses a high degree of efficiency and leverage.

Because the Self-Sustaining Funnel? centers around Google's "7-11-4 Rule," we'll be able to drastically increase your volume of qualified booked calls, while building a system that relies less on you or your team.

The best part is that you'll no longer have to "sell" on your sales calls; it becomes more of an order-taking process.

And this isn't like a coaching program or course.

We're not just going to overwhelm you with information and leave you to figure it out on your own.

Our highly-trained team of experts, who have worked on thousands of marketing systems, does most of the heavy lifting for you.

This is as much for your benefit as ours.

After building thousands of marketing campaigns, we are way better at this than any of our clients.

We are able to virtually guarantee success because we do all of the most impactful and difficult work for you.

We’ll also license and help install our content creation systems so that you can generate hundreds of pieces of content from just a few hours of work.

In addition, once we have the Self-Sustaining Funnel? up and running, we'll continue to work with you one-on-one to refine this system, optimizing it with you weekly to get a higher and higher return on your investment.

We’ll listen to your sales calls and give you feedback, review your campaign’s performance and make suggestions, and even show you how to delegate the management of it to someone else so you can remove yourself entirely.

This ultimately means you'll never be alone in this process.

No more relying on naive team members and 70+ hour work weeks to run your business.

We're just one Slack message away from solving any bottlenecks or problems you may be experiencing.

That’s not all.

Once we solve your client acquisition problem, you'll likely run into a service delivery problem.

This is why we'll work with you to install our Client Conveyor service delivery system.

The “Client Conveyor” is a system we created that takes newly closed deals and turns them into raving, satisfied, referral-giving clients in the most streamlined way possible.

We'll help you create a service roadmap, optimize service delivery, find team members to replace you, and launch backend offers.

This means you'll be able to productize your offers and minimize custom work, allowing you to retain higher profit margins as you scale seriously.

On top of that, after we have worked with you to solve client acquisition and client fulfillment, your final bottleneck will be in operations.

I know this from first-hand experience because it wasn't too long ago when I had to shut down our entire Self-Sustaining Funnel? because we didn't have the capacity to take on new clients.

That cost me hundreds of thousands of dollars as I scrambled to figure out how to build hiring systems, manage employees, and create attractive compensation packages.

You won't have to experience any of that.

We're going to show you how we structure our project management software, meetings, organizational charts, and KPIs for the highest dollar per employee possible with the least amount of headache or complexity.

Finally, although we can get a lot done from our pajamas at home, there is just something about getting in a room full of high-level entrepreneurs that can unlock areas of growth you didn't even know existed.

Depending on which package you choose, you'll get access to a one-of-a-kind mastermind in places like Medellin, Vail, and Cabo with less "learning" and more networking with activities like ATVs, snowmobiles, and white-water rafting.

This means you'll finally be a part of a mastermind where you can not only learn and grow but also have fun and build relationships that last a lifetime.

We’re really barely even scratching the surface of what we can do for you.

We don’t see this as a one-and-done thing.

We follow a framework we coined, called “Partnership Without Percentages,” where we treat your business as if it were our own.

If an emergency arises or you have pressing questions that require immediate answers, we’ve got your back.

You’ll have access to a private Slack channel where our entire client success team is dedicated to seeing you succeed.

Your goals become their goals, your challenges become their challenges, and their job is to solve those challenges using our proven battle-tested systems.

Imagine this scenario:

Your marketing campaign isn’t delivering the results you expected.

Typically, if you were doing this alone, you’d be stuck trying to guess your way to success.

But not with us.

You can simply ping our team of experts in your private Slack channel (if we don’t catch the problem first), and we’ll make adjustments it based on what we believe to be the problem.

And our client success team isn't just former clients who just regurgitate what I say.

Each of our client success managers has scaled their own business to either multiple six or seven figures and goes through a rigorous training and feedback process to ensure our clients get the best help possible.

The best part is that there are no additional costs for this level of support, no equity you have to give up, and no nagging monthly retainer.

The only catch is due to the done-for-you nature of the work we do and the intimate one-on-one support we provide; we can only work with a certain number of clients a month.

And we only work with coaches, consultants, agencies, course creators, and online service providers with a price point of $2,000+ who are generating at least $5,000/month.

So, if that's you, I invite you to go below this video now and book a call to learn more about how we can install the Self-Sustaining Funnel? in your business today.

While booking your call, you’ll fill out a few questions that will allow us to research your business and come to our call prepared to show you the next steps for implementing our proven system.

After you book your call we’ll send you a link from our website that has over 1,000 case studies, client wins, and video testimonials proving the Self-Sustaining Funnel? works.

So, if you’re tired of your business not generating the freedom and revenue you know it’s capable of, go below this video and book a call to speak with our team.

We can only work with a limited number of new clients a month, so don’t wait.

Book your call so we can go more in-depth on what the Self-Sustaining Funnel? would look like in your business today.