How to generate 10x leads with cold emails

Writing cold emails is an art and sending them is science.

In this week's newsletter, we will talk about both aspects of cold email.

I have sent thousands of cold emails and generated a lot of sales through that, the process once established gives you the highest ROI compared to google ads or other channels, that's my personal experience.

What should we focus on while sending a cold email?

• Targeting the right persona i.e Ideal Customer Profile
• Identifying them through various channels like Linkedin, Google etc
• Finding their accurate contact information through various tools
• Writing a good personalised cold email
• Sending them a cold email using personalisation and a good follow-up strategy
• Technical aspects like warming up the domain, deliverability, and spam score.

We will look into all one by one, so stay tuned!

Targeting the right persona i.e Ideal Customer Profile

The ideal customer profile is a hypothetical description of a perfect customer that would benefit from your solution and provide you with significant value in return.

Let's take an example of EasyLeadz, we provide B2B contact data solutions, so our Ideal customers are those who will need these contact data solutions.

Identifying need

So ideally companies who sell to other businesses will be needing the B2B data, not the consumer companies like Pepsico. So the first step is figuring out who might need it the most.?

Filtering by Employee Size as a proxy to the budget of the customers

But it's still very broad, so let's take a look at our pricing, our minimum plan starts at INR 26499 so we have to see which customers have the capacity to pay this amount.

So businesses with more than 20 employees are more likely to buy it.

Still very broad, let's dive in further.

Now, let's see which of these companies have the most need for it.

Filtering companies basis Industry

Based on our existing customers we have identified that companies operating in IT Sector, Marketing agencies, Software products, Recruitment agencies, and Financial services companies are more likely to purchase it.

So that gives us an ideal customer profile on basis of:

• Budget
• Need
• Affordability

This is how you can create your Ideal Customer Profiles.

The more profile parameters you can add to it, the better your customer profiling and targeting will become.

You cannot reach out to everyone so you have to optimise your targeting for improving your sales outreach efficiency.

How to Create an Ideal Customer Profile?

• Define needs
• Define budget based on parameters like Revenue, Employee size, Age or Paid Up Capital
• Define the industries you want to focus on

Now that you have noted down your ideal customer personas, we have to further focus on the decision-makers you want to reach out to in these companies.

Decision Makers

Who is an influencer or a user?

A person who directly uses your product or service is a user of the product or an influencer who will impact the decision, of whether to buy your product or not.

While a decision maker is a person who eventually decides to buy it or not, he/she may be the person who actually pays for the product.

Like in the EasyLeadz case, an influencer is a sales or marketing or BD person who directly uses our product, and the decision-maker can be the CEO of the company or the Director of Sales/Marketing.

So while reaching out to potential customers we have to identify whether the person is an influence or a decision-maker.

Identifying the personas through various channels like Linkedin, Google etc

We talked about Ideal customer profiles and how to define them, lets's talk about how to find them.

Let's again take the example of EasyLeadz.

Our target customers are the following:

Industry- IT, Computer Software, Financial Services, Marketing & Advertising, Professional Services, Commercial Real Estate, Recruitment agencies.

Employee size - 20+

Location - India

Influencers/Users - Sales, Marketing, BD job titles - Manager & Above

Decision-Makers - CEO/Director of Sales/Marketing/BD/Alliances

Let's go to Linkedin search and see how we can identify our ideal customers using the above examples:

Once you apply filters, you get to your ideal customer prospects.

Copy and paste all of them to an excel sheet.

Finding their accurate contact information through various tools

I have talked about this in detail in this video and covered various tools like:

Mr. E by EasyLeadz

Clearbit

Writing a good personalised cold email

Let's talk about how we should be reaching out to the prospects, now that you have their emails and phone numbers.

• We will be using the Woodpecker tool to send them personalised emails.
• We will be creating a cold calling script that focuses on problem-solving and reaches out to every one of the identified prospects over cold calls.

In this video, you will learn both.

If you focus on everything that's mentioned above and in the videos, your lead generation via cold emails will improve a lot.

Apart from this you to focus on below aspects:

• When you use a new email id to send cold emails and start sending emails in bulk, your deliverability will go for a toss, instead, start small, and start warming up your domain i.e sending 5-10 emails in beginning and use it for other users too, and then scale up slowly.
• Check your domain spam score if your domain spam score is above 5%, use a new domain.

That's it for this week's newsletter, share in comments if you liked the content, and appreciate it by giving a thumbs-up so I know it helped.

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Happy Selling!