How Gen Z's Views on Cannabis Are Changing the Market

As the cannabis industry continues to evolve, one of the most influential forces driving its transformation is Generation Z. This tech-savvy, socially conscious group, typically defined as individuals born between 1997 and 2012, has significantly impacted various industries, and cannabis is no exception. Gen Z’s perspectives on cannabis are reshaping the market in important ways, influencing everything from product demand and consumption habits to marketing strategies and corporate responsibility.

1. Shifting Attitudes Toward Cannabis Consumption

Gen Z is often recognized for its progressive and open-minded stance on social issues, and cannabis is no different. Growing up during a time of increased legalization and de-stigmatization, this generation tends to have a more positive view of cannabis compared to older generations. While previous generations might have linked cannabis use with rebellious or counterculture movements, Gen Z is more inclined to see it as a natural, wellness-oriented product.

Where earlier generations predominantly consumed cannabis through smoking, Gen Z’s preference for non-combustible options is changing product demand. Vaping, edibles, tinctures, and CBD-based products are becoming increasingly popular among this younger demographic, who often prioritize health and are concerned about the risks associated with smoking. As the demand for health-conscious cannabis products rises, the market is witnessing a surge in the development of clean, safe, and eco-friendly alternatives.

Brands like OazeX and Puffco, BlazySusan which partner with Get Glass Distribution, are meeting Gen Z’s demand for innovative, health-conscious products. With sleek designs and advanced technology, these brands provide modern alternatives that appeal to younger consumers

2. Social Responsibility and Ethical Consumption

For Gen Z, using cannabis is deeply connected to a wider range of values, especially sustainability, ethical sourcing, and social justice. This generation prioritizes companies that reflect their personal beliefs, which extends to their cannabis choices. Gen Z tends to favor brands that promote social equity, support diversity, and take significant actions to lessen their environmental footprint. Brands that practice transparency—like using eco-friendly packaging, sustainable farming methods, and offering products that enhance mental wellness—are particularly appealing to this demographic.

Moreover, Gen Z is inclined to back cannabis businesses that engage in criminal justice reform, especially considering the disproportionate effects the War on Drugs has had on communities of color. Social equity initiatives that ensure fairness in cannabis licensing and sales have become crucial for attracting Gen Z consumers.

Gen Z values brands that focus on sustainability and ethical practices. Companies such as Cookies, known for its premium offerings and commitment to quality, and Yocan, which prioritizes durability and user-friendly design, embody the standards that resonate with this socially conscious generation

3. Influence of Social Media and Online Communities

Gen Z is the first generation to be raised in a completely digital environment, where social media platforms are integral to their daily lives. Cannabis brands have responded by establishing a robust online presence, leveraging platforms like Instagram, TikTok, and Twitter to connect with Gen Z consumers. Social media serves not just as a marketing tool but also as a means for education and community engagement. Gen Z is more inclined to seek out influencers, brand ambassadors, and cannabis-focused content creators for product suggestions and insights.

The power of social media also means that cannabis trends can quickly gain traction. Whether it’s a new strain, an innovative edible, or a wellness-oriented CBD product, Gen Z's buying choices are frequently shaped by what they encounter online. This trend has led to the emergence of cannabis brands that emphasize visual appeal, often designing packaging that attracts a younger, style-conscious audience.

Brands like Cookies, Stiiizy, and Lookah are leading the charge in building strong social media communities that resonate with Gen Z, inspiring loyalty through storytelling and innovative designs.

The Future of Cannabis: Innovation and Accessibility

Gen Z is not only changing how cannabis is consumed; they are also at the forefront of innovation in the industry. Their desire for unique and varied products has led to the creation of everything from cannabis-infused drinks to new delivery methods. With a strong focus on personalization, brands are increasingly dedicated to offering tailored cannabis experiences, allowing consumers to select specific cannabinoids and terpenes and explore new ways to enjoy cannabis.

Accessibility plays a crucial role for Gen Z as well. They seek cannabis products that are easy to find, clear about their ingredients, and reasonably priced. Online dispensaries, subscription services, and delivery apps are making cannabis more accessible than ever before. The rise of cannabis delivery services, in particular, reflects Gen Z's preference for convenience and instant gratification in shopping.

Conclusion

Gen Z is significantly reshaping the cannabis market, affecting everything from product choices to branding and corporate ethics. As this generation gains more purchasing power, their focus on sustainability, wellness, and social justice will increasingly influence the industry's direction. For cannabis businesses, it’s essential to understand and adapt to Gen Z’s values and preferences to remain competitive in this fast-changing market.

At Get Glass Distribution, we understand the importance of meeting this generation’s distinct needs. With trusted partners like Cookies, OozeX, Yocan, Puffco, Lookah, Blazy Susan, and Stiiizy, Get Glass Distribution is proud to provide products that reflect the values and preferences of a new generation of conscious consumers with high-quality smoking accessories and promoting sustainable practices, we are dedicated to aligning with the values that resonate with Gen Z. As they work to de-stigmatize cannabis and incorporate it into their daily lives, we are excited to be part of an industry that is entering a new phase of growth, innovation, and positive social change.