How to Be a Game Changer in Your Market

Read This to Be a Game Changer in Your Local Market

There are three things my coach taught me how to do... 

1) Build relationships and network with wealthy successful people 

2) Branding and marketing 

3) Strategic and transformational thinking 

Nothing is more important than building relationships. It's not what you know; it's not whom you know, but who knows you. 

There are connectors who claim to be great at networking and putting people together, but they don't know how to monetize their connections. 

Here are my simple rules, what I call... 

The Connecting Rules of Engagement

1) People need to be aware of you: Who you are, what do you do? 

Do you have a tight 30-second pitch?

2) Don't fake till you make it; act like you belong: The minute you try and be someone you are not, people will see right through it. You will lose your aura of authenticity. People are not buying your service; they are investing in you.

3) Build the relationship first, seed, plant, and then pitch: Most people go for the pitch right off the bat; this will ensure that without a doubt you will never get the deal or opportunity. 

4) Ask yourself WHY: Why would someone invest with you or buy your product or service if all you offer as a proof is the usual "I am trustworthy, loyal and hardworking" song and dance? You need to be specific and you need to tell them how you are different. If you don't, they will revert to their own brand analysis of you or just base their decisions on price. Always think "What's in it for me?" from your potential clients' perspectives. 

5) Brand reinforcement and credibility: Without a doubt, if you don't turn up prominently in a Google search or branded properly, you will get hurt. You will lose opportunities and sales because people will assume you are not successful, too small-time, or a one-man or woman show. Whatever brand you want to portray, make your websites, logos and images are consistent. 

6) Investment or purchase in you: One people decide to go forward with you, it's crucial that you just don't make everything transactional and create an experience. Remember: it's the little WOWs that count. People want to feel special and part of something that is not open to everyone but gives them a sense of belonging and fulfillment. 

7) Stick the sale or investment: Most people after making a big investment or purchase will get buyer's remorse. They'll go home and think of all the reasons why they shouldn't do the deal or the investment. You must call them personally, or have a higher up in your company give them a follow-up call. Send an email or an orientation package, a small gift, or even a thank you card. You need to reinforce the transaction or people will walk away. 

I am good at two things...making money and helping other people make money. 

I've become even better at the latter. 

Together, we go big or go home... 

Empowering you