How To Gain an Extra 55 Days This Financial Year

It is around this time of the year that we get a flurry of people signing up with us. Why? Because they want to get "match fit" for the new year.

After all, Q4 is Q4, there is nothing you can do to influence it and now is the time to start investing in 2021. Of course we need to close out Q4, but we also need to hit the ground running in 2021, otherwise we are just back into "catch up" mode. Chasing our tails, which we do every year!

You may actually be in "catch up" in 2020 the pandemic has put many companies back, many have written the year off. But either way, an extra 55 days would come in handy. Yes?

But as John Howard said

"You can't fatten the pig on market day."

But you are here to understand how you can get an additional 55 days this year, well in fact, every year, for ever.

How Do You Get An Extra 55 Days?

Our digital selling course enables your to increase sales by 40% (which is nice, but a blog for another day) and can reduce the sales cycle by 30%.

Let’s assume your sales cycle in B2B sales is 183 days. This is the time from marketing finding somebody that might be interested, to sales closing the deal.

By using our social selling methodology we can reduce the average net sales cycle from 183 days to 128.1 days. Which is the 30% saving I mention above.

The longer the sales cycle the more you save.

This is where your saved 55 days come from.

Obviously there is a "ramp up"but in most cases you will see a difference in week 3, but that still means you can make an impact on your pipeline over the next few months. Better still, you will hit the ground running in 2021.

(The converse, as mentioned above, there are those people that are leaving it to January and will always be in catch up mode.)

But there's more.....

How about you don't take those savings as a time saving, how about if you take it as a saving in people, or take the saving to deploy more people?

How About You Don't Take The Time Saving You Convert it into Savings Of People?

Average salary of sales person $50,000 plus $50,000 costs (their laptop etc) = $100,000

Cost saving per sales person $15,000

Cost saving per sales team of 10 = $150,000 per annum, forever (gives you 1.5 more sales people)

But we both know, nobody buys from savings, what we want as leaders is actual $s

Let's Not Take Additional Time, Let's Take Additional Revenue?

Let's assume that 20% succeed make their number and 80% don't, let's not over egg the figures!

Let's assume the average Sales reps Annual Target is $2,000,000

%age sales people achieving target 20%

Increase in sales effectiveness      30%

Number of salespeople             10

Your missed revenue per annum $4,800,000

Of Course, This Could all be "pie in the sky"

It was Mark Twain that said "There are three kinds of lies: lies, damned lies, and statistics."

It would be wrong for me to say that "one size fits all" all companies are different in terms of size, industry, total addressable market (TAM), size of sales time, complexity of sales cycle.

Which is why we will therefore, work with you (free of charge) to create your own digital impact model and business case. We will work with you, using your figures, sales cycles, deal close rates, sales person costs, to create a model that will fit your business.

Made to measure, rather than off the peg.

If you are interested, talk to me, or one of the DLA Ignite team.