How to Future-Proof Your B2B Software Pricing in an AI-Driven World

“Everyone thinks that what you charge determines your success. In fact, how you charge determines your success." — Dan Balcauski , Founder of Product Tranquility

Traditional per-user pricing models are holding many B2B software companies back in today’s AI-driven market. As AI shifts customer expectations and profitability goals, legacy pricing structures often limit growth. In this episode of the TSIA TECHtonic Podcast, Thomas Lah and Dan Balcauski discuss how to rethink pricing strategies to align with customer outcomes and drive long-term resilience.

From outcome-based models to platform extension pricing, they explore how businesses can adapt to meet changing customer needs while staying competitive. Whether you’re facing stagnant growth or preparing for the future, this conversation offers actionable strategies to evolve your pricing and build resilience.

Key Takeaways:

• Move beyond per-user pricing—flexibility is key in the AI era.
• Embrace value-based alternatives like platform extension and outcome-based pricing to better reflect measurable results.
• Simplify pricing models to focus on customer impact and alignment.

AI is more than just a buzzword—it’s reshaping how companies deliver value. Learn how to future-proof your pricing to align with AI-driven customer needs and ensure lasting success.

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Cutting Costs and Increasing Revenue: The Role of AI in Today’s Tech Industry

AI isn’t just a tool—it’s a transformative force redefining how tech companies achieve profitability and scale. AI offers opportunities to operate more innovative and more efficiently, from automating operations to uncovering new revenue streams.?

Across the customer lifecycle, AI enhances every stage, from prospecting to support. It enables faster processes, deeper customer insights, and more profitable decision-making. However, the key to unlocking its full potential lies in investing in the right tools and strategies.

How AI supports growth:

• Optimize operations: Automate tasks, streamline workflows, and improve productivity while reducing costs.
• Boost retention: Identify churn risks early and proactively strengthen relationships.
• Drive revenue: Use data-driven insights to target high-value prospects and refine sales strategies.

Harnessing innovation allows you to cut costs, build stronger customer relationships, and drive sustainable growth—setting the stage for long-term success. Make this transformation central to your strategy today.

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