How The Fundamentals Of Marketing Can Be The Secret Ingredient For Digital Marketers?
Torsha Ghosh
Crafting content that makes you fall in love with brands | Passionate HomeChef | Fitness Enthusiast
Do you aspire to be a high-end professional digital marketer? But, feeling confused? How? Why? When? What? These questions always haunt you while thinking about how to grow in this field. Then let me share some secrets with you.?
This article is for those who are starting out as digital marketers and still trying to connect the dots. Also, this article will be helpful for those who are trying DIY digital marketing for their products and services.
As the name suggests, digital marketing is an interdisciplinary subject under marketing, and there is nowhere to hide from learning the fundamentals of marketing if you want to succeed truly.
This blog will include:
The fundamentals of marketing
So, let’s start with how we see marketing and what is marketing actually. Let’s google the meaning of marketing, and that is what I got:
That is what marketing means to us, just the process of selling and promoting it with competitor research and advertising. In most interviews for an initial marketing position, you will be asked, “ How will you sell this product?”
But how about “ Why is this product created?”
In 2012, Dr. Philip Kotler defined marketing as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.”
Basically, marketing starts even before creating a product, and that’s why every successful business owner and entrepreneur out there are marketers first and then thought leaders in their own niche.
Quote from Peter Drucker - “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.”
Any product which has its inception to fulfill its customer needs and bridge the gap in the market, fits in the demand-supply cycle and sells by itself even with minimal marketing.?
Now you would ask, “ Then what is the need of the marketers or digital marketers?”
Before being a digital marketer, you need to assess the market gap that the product is bridging and position it while advertising that way. If the product fails to meet the criteria, you need to understand that it has no sustainable future. For the very same reason, many well-known brands have to reposition or rebrand their product and service to beat their competitors with a competitive edge.
Marketing is a scientific process of sending the right message to the right audience at the right time. Marketing includes selling as well as keeping the existing customers happy by creating proper communication with them. This ensures better customer retention for life and a sustainable business model.
Marketing is a game of perceptions, while the Product is the reality. Thus, marketing should not become more important than the product. However, marketing not just helps people discover the product but also creates an elevated perception about it. So, people feel really good when they buy such a product.
Marketing is the means for a business to establish itself as a strong brand in our consciousness in a particular niche with specific advantages and attributes.
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Digital marketing vs Traditional marketing
While traditional marketing has a reach to vast audience, but it doesn’t allow personalized communication for the target audience, follow ups, usage of different customer touchpoints, audience retargeting, and natural sales. Digital marketing allows allow of the above. It is the best medium of marketing to reach the affluent literate population in the Indian market scenario with good spending power.
CATT Marketing Funnel
This funnel can be described as
Wealth =n^CATT
Where n stands for niche, C stands for content, A for Attention, T for Trust, and T for Transaction, respectively.
The formula shows that wealth in terms of money and opportunities depends on the concentration of content, attention, trust, and transaction in a particular niche.
Niche: Niche is the specific profession genre where you want to position yourself or your product. It should be chosen, keeping one’s talent, passion, and the niche market opportunities in mind.
Content: Content should be created to create value in the selected niche, this includes blogs, videos, social media posts, reels, and so on. This creates your credibility and authority in the particular niche.
Attention: This denotes driving traffic to your niche content using different marketing strategies like SEO, SMM, Paid Ads, and referrals.
Trust: With proper channels, you need to create trust among your potential audience with value creation, webinars, pitches, testimonials, and case studies.
Transaction: This is where you convert your leads to customers. This happens when you bridge the gap between your customers’ pain points and needs with your niche expertise.?
Integrated Digital Marketing
Digital marketing has different pillars like content marketing, SEO, Social media, paid advertising, and email marketing. Integrated digital marketing implies when all the digital marketing channels are treated consistently and as a whole rather than individual mediums to reach out to your customers. In this system, each medium helps your brand to reach out to your target audience at different stages of the marketing funnel (Awareness, Interest, Desire, and Action).?
Personal Branding: MassTrust Blueprint
This MassTrust Blueprint states that one should start with learning a particular skill related to his/her niche.? Then one should start working on it, i.e. practicing the skill concepts learned earlier. Then, starting with a blog on the concepts and experiences one has gained to date is the next step. Next, he should start consulting services in the niche. With time, when he has gained extensive practical experience, he could start with his mentorship programs; thereby, creating a startup of his own.
Summing up
Digital marketing has a lot of scope in today’s market, where everyone is trying to reach their clients online. But to gain a competitive edge, you don’t just need to understand the different aspects of digital marketing but to connect all the dots to make a wholesome digital marketing strategy. This article will help you to get started to get a new perspective on how to approach digital marketing. But this is just the tip of the iceberg. You will need to delve more in-depth to get a better understanding. Also, if you are looking for prompts to narrate your brand story, check out our blog here.