How fresh is pharma? The 2024 Freshness Index
“The pharma industry”, or '“big pharma” are often-heard terms, which suggests a monolithic bloc. When we first started working on our annual Freshness Index (a small, but important part of the Pharmaceutical Innovation and Invention Index), we’d throw this out, and people would nod and say, ‘yes, but…’ with a hundred and one reasons.
Reason all you will, but even if you take the red lines in the chart - drugs launched in the past 5 years - 14 of our top 30 are making more than 90% of their revenue from drugs they launched more than half a decade ago. Only two ‘big’ pharma are making more than 10% from drugs launched in the past 3 years.
One of the reasons companies are so concerned about measures taking away the end of lifecycle is because of how infrequently they make money from drugs in the beginning of their lifecycle. There clearly is no average pharma company, but there are a lot of companies holding hope in their pipeline as a strategy.
Triallism GmbH | Founder and Managing Director
6 个月Does the freshness index account for being first in class? How much the therapeutic area impact on the measure?
Life Science Leader and Strategist. Passionate about fostering innovation and traction at the intersection of commercialization, patient-centeredness and tech-enablement
6 个月helpful! with limited Therapeutic innovation -- opportunity for new strategies beyond 3-year strategic plans anchored to "win market share through differentiation over another drug." Opportunity to rethink "how" to intercede in decision making process. Limited knew market thinking about how decision making process across clinicians has changed as knowledge gaps are now readily addressed without pharma help.
I don't know that this index is all that informative, though. For years, IBM used to win awards for its innovativeness--measured in patents issued. All the way until the wheels came off the cart in the early 1990s, and IBM is now a shadow of its former self. At one time IBM defined the computer industry. No more.