How Franchising’s Intentional Systems and Structures Elevate your Business Ownership Experience

ZGrowth Partners is the franchise development company behind MADabolic , the industry’s first and only strength-driven interval training franchise. MADabolic’s approach to fitness invites clients to “stop exercising, start training,” a concept which, in many ways, can be applied to business ownership and the franchise experience, too.

In MADabolic’s take on this metaphor, “exercising” lacks structure, purpose, and a greater plan. Does running the hamster wheel day-in and day-out get you into great shape? It could. But the results will not be consistent. Does starting your own business lead you to strong personal fulfillment, work-life balance, financial freedom, or other achievements you might be in pursuit of? It might. But here, too, I’d argue your results will not be consistent. Going through the motions is not the surest path to success.

“Training,” on the other hand, requires a more intentional approach. It requires strong systems, structure, and accountability. It means having a plan that you follow purposefully and consistently. At MADabolic, the programming is designed with great care to balance the load on major muscle groups and movement patterns, how various energy systems are taxed, the progressive approach to strength gains over time, and even how rest is incorporated into the program. And MADabolic’s retention rates are a great testament to the effectiveness and sustainability of this approach.

Similarly, in business, those who embark on their ownership journey with strong systems, reliable structures, and a balanced plan more consistently find success in their endeavors. When you invest in a franchise model, you gain the knowledge and expertise already established by the brand. Those who have come before you have tried and tested systems (and probably failed a few times in the process) to ensure they are repeatable, scalable, and profitable. In this kind of system, the purpose and intentionality behind your business structures can leave you, the owner, in a greater position to succeed.

We can probably all find areas in our own lives where we can “stop exercising” and “start training,” where we can optimize our approach to build more sustainable, and ultimately more profitable, habits.

If you are considering business ownership, these are some of the many benefits a franchise model can offer you. If you are already a business owner, perhaps you hear this lesson more as “stop working in your business and start working on your business” by choosing to move to a franchise model. If you are trying to scale a brand, perhaps the experience and guidance of a franchise development partner like ZGrowth Partners is way to build a more intentional growth strategy. However this metaphor applies to your situation, the franchise model could offer you and your business a longer-lasting, more sustainable growth path.

ZGrowth Partners offers a comprehensive outsourced franchise development platform to efficiently grow great brands into thriving franchise systems. This leaves franchise owners empowered with the resources they need to build a thriving business and the brands we partner with to focus on the core values of what makes their brand stand out in the market.

Interested in learning more about what sets ZGrowth Partners apart or the brands we are growing? Check out our success stories from our expanding list of growing brands, or contact me to schedule a time to chat.

Al Mendoza | Executive Vice President, ZGrowth Partners