How to Frame the Successful Email Marketing Campaign?

Email Marketing has the potential to significantly grow your business. It will drive more traffic to your website and increase sales.

The goal of Email Marketing is to cultivate relationships with your customers.

There are various benefits of Email marketing:

1.      Email delivers the highest ROI to marketers.

2.      Email Marketing is a must-have today. People expect to receive information about products through that channel.

3.      It is accessible and is inexpensive.

4.      It is measurable. It offers a dashboard which is used to see the open rate, click rate and bouse rate of mail.

5.      And, the biggest benefit is that it complements all other marketing strategies.

Some common terms of Email Marketing are:

• Subscriber: People who show interest in getting your mails by submitting their mail id’s on your website or through any other channel.
• Open rate: Number of people who opened their mail.
• Click rate: Number of people clicked on the link in sent mail.

Before framing your Email Marketing Strategy, the following steps are suggested:

1.      Observe your competitor’s marketing strategy.

Take note of your likes & dislikes of their marketing strategy. Don’t copy their campaign, but this is a great way to start modeling what others are doing until you find your own voice.

2.      Try & observe a different approach until you find a suitable combination for your email marketing:

• Subjects: Try different subject lines, Use some welcome headlines, and invite to avail some great offers, personalized subject lines with special information and many more.
• Content: Design 2-3 patterns and design templates for your email marketing campaign and observe which works best for you.
• Frequency: What frequency of sending a mail for you, varies from business to business. Design email campaigns and send them on different time intervals to reach to the conclusion.
• Time of Day: Every digital platform has some suitable days and time at which they get more reach and engagement in comparison to other days. Likewise, Email campaign’s success or failure also depends on its launching time.

3.      Segment your list:

To take more and more advantage of your mail campaign, it is advisable to segment your list on the basis of location or any other term.

4.      A/B testing:

Sending different versions of the same email with one changing variable, such as the subject lines, name, content, or sending time. It gives you more data to analyze your mail campaign.

There is no shortcut to a successful mail campaign. To be successful, you have to send some emails and observe the response from your users and try different variables until you find what is working best for your business.