How to frame hackathon challenges right?

This is the third article of a series presenting our learnings from 10 years of InnoDays.

Lesson #3: "Frame challenges right"

Success in innovation often hinges on accurately identifying and framing challenges. How we define the problem sets the stage for the solutions we generate. Today, we are excited to introduce the Challenge Framing Canvas, an instrument we've developed to streamline and optimize this critical aspect of the innovation journey.

The Challenge Framing Canvas is a structured framework to guide companies through effectively framing challenges. Let's delve into each of its seven blocks to understand how it facilitates clarity and alignment in problem-solving:

1. Problem to solve: This block prompts teams to articulate the core problem they aim to address. By clearly defining the problem's essence and significance, companies lay the groundwork for focused and purposeful ideation. Understanding why the challenge is essential provides the necessary motivation to drive meaningful solutions.
2. Target Group: Identifying the solution's beneficiaries is paramount. This block directs teams to specify the demographic or stakeholder group for whom the problem-solving efforts are intended. Understanding the end-users' needs and preferences is essential for crafting solutions that resonate and deliver value.
3. How might we question: This block introduces a structured approach to framing solution-oriented questions. By delineating the action, subject, and desired outcomes, teams gain clarity on the parameters they'll ideate. Whether it's redesigning a user experience, improving operational efficiency, or enabling new functionalities, this block guides teams in formulating targeted questions to drive innovation.
4. Desired Outcomes: Envisioning success is critical to guiding innovation efforts. Here, companies articulate their desired outcomes and the impact they aim to achieve through the solution. By visualizing the end goals, teams align their efforts toward creating tangible value and driving meaningful change.
5. Related Initiatives: Innovation doesn't happen in isolation. This block prompts teams to identify existing projects or initiatives that align with the challenge. Leveraging internal resources and synergies can accelerate progress and minimize duplication of efforts.
6. Participants: Building the right team is essential for tackling complex challenges effectively. This block helps teams identify the skills and expertise required to address the challenge successfully. Whether domain knowledge, technical proficiency, or creative thinking, assembling a diverse team ensures comprehensive problem-solving capabilities.
7. Partners: Collaboration amplifies innovation. This block encourages teams to explore potential partners who can contribute expertise, resources, or complementary capabilities to the challenge. Engaging with external partners can bring fresh perspectives and unlock new opportunities for collaboration and co-creation.

By leveraging the Challenge Framing Canvas, teams can streamline their problem-solving efforts, foster alignment, and unlock the full potential of their innovation endeavors.

Finally, having the right people involved in using the canvas is essential for effective challenge framing. Gathering individuals who are genuinely interested in the challenge and possess deep company knowledge is crucial. Their passion and insights energize the process and ensure that problem statements are nuanced and impactful. This sets the stage for more effective ideation and innovation success.

To learn about our challenge framing workshops by conui and access a PDF copy of the canvas, please contact us at [email protected] .